Annie Dean, head of Team Anywhere at Atlassian, chats with Dave Cairns from Kadence on her team’s take on different coworking space designs and how many of them are not made to meet the current hybrid work moment (and how Atlassian categorizes different space design for different work type needs).

Profluent LinkedIn poster, Dave Cairns, recently said the quiet part outloud. Employees just aren’t adopting usage of coworking – even when their employers are providing them access to various membership options and booking tools.

Some of us here at TWIC see first hand this reality as aggregators work hard to not only sell companies on the importance of providing access to flexible workspaces, but also have to then convince said employees to use the spaces they are being given access to. Many companies simply switch the service "on" but fall short in the area of change management where they need to show their people the WHY behind the who, what and where.

Dave Cairns from Kadence joins the Caleb Parker Show to discuss if the office has a role in the future of work, personal brands, the challenges workplace leaders face, the need for mindset shifts and how companies are adapting the way they work.

Dave Cairns shares an interesting list of 10 (and then 5 more) of his brutal trusts about coworking for CRE leaders.

Whilst I’d looooove to debate a few of these, there’s a bunch I do agree with, including that most brokers don’t get coworking (or how to make money from it), events as high-margin revenue streams, and landlords having a bitter taste from IWG/WeWork.

But I definitely don’t agree that the rate of coworking growth is sluggish (coworking isn’t a North American industry, the slower growth in the US isn’t being reflected in some other flex-forward markets), and whilst coworking may not reach 30% of office inventory – I strongly believe that flex and amenitized ‘products’ will find their way into far more than 30%.

Caleb Parker, who previously founded and sold Bold coworking brand, is back with his next big flex space idea. The new company, called the Brave Corporation, aims to "reposition assets in high-demand markets with space-as-a-service-led asset management strategies".

Why this matters? Caleb is experienced, has a wide network and the business is advised by familiar names like Nella Pang, Sam Gamble, Dave Cairns, Manuel Conti and Anthony Slumbers. Office portfolios are shifting towards flex, this gives landlords and acquired buildings another route to do so.