Ryan Simonetti shares that Convene Hospitality Group (who own Convene, NeueHouse, etc.venues and special event venues) have secured $230 million in strategic financing to help accelerate their vision as a global, multi-brand hospitality organization.

Ryan Simonetti shares that have launched Convene Hospitality Group (CHG) as a parent company combining Convene and etc.venues under one organization.

The multi-brand approach allows CHG to serve different market segments, with Convene focusing on larger customized events and etc.venues specializing in turnkey small-to-medium meetings across London, Manchester, and New York City locations.

EventIndustryNews reports that Convene are segmenting the brands to make the distinction clearer between their offerings. As part of this move 4 etc.venues locations are being converted to Convene locations.

Market positioning, especially within multibrand networks, are a big focus this year. This will create ripples for all operators as competition for keywords and budgets get diluted across offerings.

Convene have acquired etc.venues, bringing in their 16 locations in NYC and the UK, bringing the total network size to 38 locations.