Discussions » ✂️ Convene segments brands and converts specific locations (🔗 Visit source)
EventIndustryNews reports that Convene are segmenting the brands to make the distinction clearer between their offerings. As part of this move 4 etc.venues locations are being converted to Convene locations.
Market positioning, especially within multibrand networks, are a big focus this year. This will create ripples for all operators as competition for keywords and budgets get diluted across offerings.
