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✊ Coworking impact.
🗽 Support for underrepresented founders in NYC spaces #
Phil Kirschner shares details of McKinsey’s 2023 InNYC accelerator program that will support seed and series A startups and proptech companies with underrepresented founders in NYC with 3 months of support (for free and for no equity) to solve their most pressing issues.
👉 Read this.
Coworking news & views.
💡 A simple hack to transform your writing #
Cat Johnson shares a great tip for how to improve your writing. In short? Write for one person. Longer version? Check out the short (but well written) blog post.
👉 Read this.
🧠 Space features their very own ‘firestarter’ as the member of the month. #
Brain Embassy Antwerp featured Joke Seghers, their community lead, as their member of the month. I love this because community managers are very much members within any space, and celebrating their personalities individual and missions are a great idea. It’s also awesome to get a glimpse into Joke’s 8 years of living and breathing coworking spaces.
👉 Read this.
🤩 Short summary of recent brand-and-UX-in-flex panel #
Adam Blaskey shares his takeaway from a panel at SPACE+ with James Lowery, Charlie Green, Gabriela Hersham and Ed Cowell. In short flex operators have been brand innovators for over a decade, but with competition growing, everyones going to have to work even harder. Also, data driven user experiences are getting ever-more important to driving brand loyalty.
👉 Read this.
💡 Takeovers & franchising enquiries tops indies for first time #
Craig Baute shares that for the first time DenSwap have done more feasibility studies for landlords looking to backfill ex-WeWork spaces or evaluate coworking franchises than independent spaces looking to grow. Could be a sign of shifts in the market, or an opportunity for indie brands looking to get creative with landlord partnerships.
👉 Read this.
🎓 Stanford MBA team explores matched co-tenancy #
Phil Kirschner reshared Project Pair’s take on flex space that was originally shared by Nick Bloom. In short the pilot project (run by a Stanford MBA team) looks to arrange office co-tenancy between matched firms, resulting in an estimated 30-50% saving on typical lease agreements.
Curious to see how this will play out with coworking, and how long it’ll take to shift the tech to support the burgeoning subleasing opportunity.
👉 Read this.
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💻 Coworking technology.
🛃 Booking platform adds lounge-access #
Upflex have announced they’re partnering with DragonPass to also make 1,100 lounges in airport and rail stations bookable.
If you participated in the last TWIC Discussion, then you’ll remember us digging into how flex spaces, and when-on-the-move workspaces were being brought together to enable whole new types of workdays/weeks, ultimately benefiting participating spaces.
👉 Read this.
Coworking data.
🚀 Why one firm is telling landlords to bet on coworking #
“From an investment perspective, we see the coworking model yielding two to three times more revenue per square foot compared to a traditional commercial real estate model,” Karen Allison Condi said. “If the market is right, building owners can reap high rewards by converting their building into a shared workspace/coworking space.”
👉 Read this.
Coworking market moves.
💵 How global chain taps new revenue through consumer brands #
Marty Swant shares some details in Digitay around how WeWork is bringing consumer brands (and new revenue) into their spaces.
In short? Charging consumer brands for exposure, ad spots and experiential campaigns in front of their members.
The article mentions Recess (led by Jack Shannon), and this is something I loved helping workspaces around the world with during my time launching and leading included.co (check that out to run your own virtual/irl perks programs). Still believe this is a huge opportunity for engaged communities.
👉 Read this.
💰 10 platforms announce shared ownership programs #
Sascha Kellert shared that Ownco co-launched with 10 founding shared ownership companies. In short, through the platform, over 200,000 community members will be able to participate in shared ownership programmes.
In short, these 10 platforms will allow participants to become part owners of the companies themselves. In the list is a fitness platform owned by participating trainers, a hospitality platform owned by the hosts/guests and neighbors and OneCoworking a coworking network owned by coworking spaces.
👉 Read this.
🎙 Coworking conversations.
Bill Bennet from Expansive chatted with Liz Elam about leading one of the largest brands with an innovative structure and over 3.8 million square feet of workspace on the GCUC podcast.
Tobi Skovron chats with Jamie Russo about creating an ecosystem that includes workspace, wellness, hospitality through CreativeCubes, Orange Theory and Timber & Greens on the Everything Coworking podcast.