This week, we explore Canada's $893M projection, Belgium's 19% market growth, coworking tokenization in the UAE, a platform rebrand, more secret shoppers, the newest industry CEO, farmers market and more.

We now host nearly 600 Coworking Brand pages!

These profiles have already been visited 14,190+ times this year, up from 11,168 times in 2024. And that’s not counting SEO and AI crawlers.

Huge thanks to Office Evolution, Venture X, Intelligent Office, SaaSOffice & infinitSpace for upgrading to Patron Status to support our work (and get new tools)!

Has your brand got yours yet? 

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✊ Coworking impact.

💌 A love letter to… a coworking space? #

Well not a coworking space per se, but a coworking leader, and the community they supported and held together for over a decade.

Espree Devora shared a letter she penned at 11:57pm on a Tuesday night to and for Jerome Chang and BLANKSPACES – what she calls "the invisible superpower" that’s been quietly fuelling her journey for over a decade.

What you all do matters. This is proof.

👉 Read this.

👏 CSI’s impact on this coworking leader #

Charlotte Kirby shared some reflections on how her coworking story was ignited 10 years ago after an unexpected visit to the Center for Social Innovation (CSI) founded by Tonya Surman.

One of our team attended Coworking Canada to share some big market shifts all operators should be taking note of, and had the pleasure of learning from both Charlotte and Tonya throughout the event.

👉 Read this.

🎉 Coworking celebrations

🔥 Coworking software co wins The Phoenix Award #

Igor Dzhebyan shares that Spacebring won the most voted award of the Google for Startups Gala, for not only surviving one crisis, but TWO.

Here’s to you and your team Igor!

👉 Read this.

📰 Coworking news & views.

🤺 A response to operators from brokers (big and small) #

The disintermediation debate, that’s civilly evolved into an open dialogue between operators and brokers, gets a new addition this week. Jimmie Brennan from Love Mondays Office Space shared a note highlighting how many brokers and agents "hear" operators and that they feel the same, "but the responsibility goes both ways."

It’s a fascinating read, with some valid points. But the divide is still a little too wide. We’re thinking the industry may need a TWIC facilitated summit, or series of debates, or something!? Thoughts?

👉 Read this.

🚊 Miami Metro Mover gets a coworking wrap #

Laura Kozelouzek, founder of Quest Workspaces, shared a picture of a Miami Metro Mover transit car wrapped in their branding as part of a marketing campaign in downtown Miami. The branded train runs through the company’s key downtown Miami locations, including centers at 1395 Brickell, 777 Brickell, Miami Tower, and One Biscayne.

The campaign coincides with Quest Workspaces’ 15th anniversary, as indicated by the hashtag #Quest15YearsStrong. Congrats Quest Workspaces, Laura and Team!

👉 Read this.

🇬🇧 Two indie operators set up day-pass-swap #

Roland Stanley shares that Dragon Coworking and The Hive at Edenwood have set up a day-pass swap for their members, opening reciprocal access to both communities.

👉 Read this.

📈 10 SMART Goals (and KPIs) for your space #

This Nexudus guide gives you simple, copy-ready SMART (specific, measurable, achievable, relevant and time-bound) goals for common coworking objectives: revenue, community, and operations.

👉 Read this.

💰 How indie operators can build profitable businesses faster #

Kim Lee from Forge shares her best tips for indie coworking spaces to grow their revenues even faster through smart systems, virtual members, and digital mail.

👉 Read this.

🇪🇺 Has this EU bill just killed multi-year subscriptions? #

Sona Sulakian shares what the EU Data Act may mean for multi-year Software as a Service (Saas) deals. In short, it "gives customers unprecedented power to walk away from any subscription with just two months’ notice".

Why are we sharing this here? Well if MOST of coworking products are subscription products, we probably need to look over our contract templates.

👉 Read this.

🥕 A local and brilliant partnership idea #

Ryan Fogelman shared some snaps from COHatch‘s most recent season of farmers market partnerships.

Love this local partnership idea (for spaces who have the outdoor space for it) as it checks off convenience for members, supporting local businesses (who may not always need desk space) and placemaking.

👉 Read this.

👋 A warm intro to OfficeRnD’s new CEO #

OfficeRnD introduced us to Matt Keenan who has joined the firm as their new chief executive, succeeding co-founder Miro Miroslavov.

Quick overview: most recently Matt was president at Lone Wolf Technologies, the same firm where he was held the CRO role prior. Before that CRO at PeopleAdmin, and leadership roles at Aptean, Microsoft, Oracle, Salesforce and BearingPoint.

👉 Read this.

🤫 Are secret shoppers now part of landlord deals? #

Workbar CEO Sarah Travers recently shared that while finalizing an agreement to open a new location in a prominent Boston building, after a 12-month negotiation process, the building owner admitted to conducting a secret shopper visits – evaluating multiple Workbar locations before making a final decision.

Just as (or more) important as company equity structure, long-term vision, and operational capabilities, the owner was seeking feedback on the experience of the actual product: space energy, productivity, and community manager engagement.

The new location is described as one that would be recognizable even to those unfamiliar with Boston, though the specific address has not been disclosed. The TWIC team eagerly awaits to find out where this is!

👉 Read this.

📨 VO platform teases something new… #

Sofia Stolberg and the PilotoMail team share a teaser of their new platform that’s scheduled to launch in a week.

We’re excited to learn more, and explore their combination of online courses, resources and community.

👉 Read this.

🌱 When a new member aligns with your mission… #

… share it widely, and often. This post by Koba is a great example of how to highlight new customers, why you exist, and why your solution was picked – all wrapped inside a lovely green ribbon.

And yes, our human editors have used hyphens to break sentences long before GPTs (see this, in Week 9 of 2022). But… do we actually need to defend that?! We digress.

👉 Read this.

🀄️ Love these kinds of networking events #

Kim Lee shares snaps from their recent Mahjong and Networking night at Forge.

Love this idea, and would love to share some of your board- or other-game related networking event ideas. Share yours and then pop the link to us here.

👉 Read this.

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💻 Coworking technology.

🎨 Preferred rebrands squaring focus on multi-market solutions #

Preferred Office Network today announced the launch of a new brand identity. The rebrand includes a refreshed logo, updated website, and a modernized visual and verbal identity across platforms reflecting the network’s evolution, momentum, and focus on streamlining workplace solutions for multi-market companies of all sizes.

Also in the announcement were some notable developments from Preferred including delivering 200 flex spaces with JLL for Fortune 500 client’s distributed teams, expanded strategic partnerships with FlexGrade and Syncaroo, and extending their single-invoice and centralized account management across 1,200+ locations.

👉 Read this.

🪙 Can coworking lead real world asset tokenization? #

UAE-based flexible workspace operator Hotdesk has teased out that it is developing a real world asset tokenization. The venture, referenced on the Trendz Podcast, involves a partnership with Al Maryah Community Bank and aims to reimagine commercial real estate ownership and the office market by bridging Web3 and traditional real estate through crypto utility.

The Hotdesk CEO discussed this first-of-its-kind initiative alongside Mohammed Wassim Khayata (CEO, Al Maryah Community Bank), Youssef Salem (CFO, ADNOC Drilling and early Hotdesk investor), and HAMAD AL ALI (Founder of SIGMA and Build Hub), with additional strategic partners and executive team additions to be announced at launch.

👉 Read this.

🦾 3 Practical pilots for AI-curious coworking spaces #

Asen Stoyanchev at OfficeRnD shares 3 practical ways coworking space operators can start using AI in support, sales, and operations.

👉 Read this.

📈 Coworking data.

📈 Canadian market projected to triple to $893M by 2030 #

Fresh off the annual Coworking Canada Conference, Optix shared some insightful data on Canada’s coworking industry.

Valued at $285M USD in 2023, it is projected to reach $893M by 2030, representing a 17.6% compound annual growth rate that outpaces many global markets. As of May 2025, Canada has approximately 883 coworking spaces, with flexible and shared offices now representing roughly 8% of the nation’s total office inventory, concentrated primarily in Ontario, Quebec, and British Columbia. Hot desks average $200-400 CAD monthly while private offices range from $400-1,200+ CAD, with Toronto and Vancouver commanding the highest rates and Montreal offering more affordable options 20-30% lower than equivalent U.S. cities when converted to USD.

IWG is the largest operator with 13 new suburban locations announced in late 2023 totaling 168,000 sqft, while growth is accelerating in secondary cities like Calgary, Ottawa, Waterloo, and Halifax driven by hybrid work adoption and suburban expansion.

👉 Read this.

🇧🇪 Belgian flex space market recovers with 19% revenue growth #

Koen Batsleer shared his presentation for the The Belgian Workspace Association conference revealing that the flex sector now represents nearly 4% of Belgium’s total office market with over 544 locations totaling 949,532 sqm.

The market experienced exponential growth exceeding 10-15% annually from 2012 until COVID-19 and the energy crisis halted expansion from 2021-2024, but 2025 shows renewed growth above 10% with locations becoming larger and more profitable. Market turnover reached €400M in 2024, representing 19% year-over-year growth, while EBITDA increased to nearly €76M with margins approaching 20%, marking a full recovery from the over €10M losses experienced in 2020.

Similar to many discussions we have here at TWIC, the analysis advocates for management contracts between operators and landlords as a risk-sharing model that could make operators 20% more competitive while reducing landlord net rent by only 10%.

👉 Read this.

🤝 Coworking market moves.

🇮🇳 India gets 3rd public coworking co with $979M IPO #

WeWork India (which operates separately from WeWork) has set a price band for their IPO at 615-648 rupees per share, targeting a valuation of $979.6M according to Reuters. 35.4M of the shares being sold belong to Embassy Group, while 10.9M are held by one of their affiliates. To date they operate 59 spaces, offering 94,440 desks.

Retail investors can begin trading shares October 3rd 2025. This offering will bring the total number of public coworking brands to three, joining Awfis and Smartworks.

👉 Read this.

🇪🇸 Santiago de Compostela’s largest coworking space opens #

Managed by HQFLEX, Santiago de Compostela has a new largest coworking space with the opening of the brand new STELLA HUB.

👉 Read this.

🇫🇷 M&As of French workspace brands via court recovery #

French independent flexible workspace operator Les Nouveaux Bureaux (LNB) has acquired key assets from MyFlexGroup and Remix Coworking through court-approved recovery procedures in Paris.

In May 2025, LNB won the judicial bid for a substantial portion of MyFlexGroup’s Paris operations, integrating 17 employees and several premium office spaces formerly operated under the MyFlexOffice brand. LNB also took over Remix Coworking, including its flagship location at 16-18 rue Bucarest.

With these acquisitions, LNB now manages over 30k sqm of space, entering the top 15 largest flexible workspace operators in France, while projecting €30M in revenue for 2025, reflecting 40% year-on-year growth with a 97% occupancy rate.

👉 Read this.

🌳 Third Elmtree location opens in Marylebone partnership #

Spacemade has opened its third Elmtree by Spacemade location at 19 Portland Place in Marylebone, London, in partnership with The Howard de Walden Estate. The workspace offers private offices accommodating teams of 6-33 people and features two meeting rooms with capacity for up to 8 people each. The location is designed with premium interiors styled to resemble a private members’ club rather than traditional office space, consistent with Spacemade’s other 5-star Elmtree workspace locations.

Interested in learning more about Spacemade? Tune in to our TWIC podcast interview with their founder, Jonny Rossenblat.

👉 Read this.

🇬🇧 Fourth Leeds location for this brand #

Flexible workspace provider 2-Work will open its fourth Leeds city centre location in late September 2025 in partnership with building owner Glenbrook. The new space, 2-Work St Albions, will occupy 8k sqft across two floors of the Grade II-listed Albion Court, a former church institute with gothic revival architecture located near Leeds railway station.

2-Work now operates four locations across Leeds, which ranks as the sixth most popular location for coworking in the UK, plus one additional location at Tileyard North in Wakefield.

👉 Read this.

✈️ Jabbrrbox lands at O’Hare #

This was a big week for Jabbrbox as they shared the news they now have locations inside Chicago O’Hare International Airport. For those travelers that don’t have access to an airline lounge, they can now pre-book or walk up and recharge or get focus inside their private, connected workspaces

Chicago O’Hare sees 83M passengers a year — that’s a lot of potential customers for IWG/Regus the partner behind this Jabbrbox expansion strategy. But with great opportunity comes a lot of work and waiting. Jabbrbox’s co-founder shared in a separate post that this launch is the result of 9 years of work to secure the space within ORD. Congrats to them!

👉 Read this.

🏔️ Colorado coworking group makes two M&A moves #

Bryce Hill shares that Denver Coworking LLC has acquired Venture X Denver South, adding it to their Ohana Network. The group also sold Office Evolution Longmont to local owners Megan and Aaron Holstein, who will keep it part of the network.

Their members now enjoy reciprocal access and member rates across all 13 Colorado locations, plus the national benefits of their respective brands. Members join one location and get access to them all.

👉 Read this.

🇬🇧 PLATF9RM and Freedom Works announce expansion plans #

Jon Trigg shares that PLATF9RM and Freedom Works have announced multiple expansion projects across southern England. Freedom Works will launch a 30k sqft space in Leatherhead town centre, Surrey, opening early January 2026. PLATF9RM is expanding its Brighton city centre site with a 7th floor coworking cafe and rooftop venue planned for late spring 2026, which the company describes as offering the best views in Brighton.

In addition to expanding locations, PLATF9RM has also launched Start Smart Grow Strong workshops in Eastbourne on Tuesday, aimed at East Sussex startups and scaleups, with five free workshops available for East Sussex residents.

👉 Read this.

🇬🇧 We’re getting another (bigger) ARC Club! #

Josie Baum and Hannah Philp share that ARC Club are launching a new Tottenham location in November 2025, having secured the backing of Haringey Council and Berkeley Square Developments.

👉 Read this.

🇦🇺 Operator appointed to run Tech Central Innovation Hub #

Christopher Kirk (finally) shares that Stone & Chalk have been appointed as the operator the NSW hub which will house Sydney’s Startup and Scaleup Hubs, as well as the Regional and International Landing Pads.

This announcement comes as the firm prepares to celebrate their 10th anniversary, and alongside saying farewell to their former home at 11 York Street.

👉 Read this.

🇺🇸 The Malin comes home to Savannah #

The Malin have announced that they’ve launched in Savannah, but what makes this even sweeter is that the firm was founded and designed by Savannah College of Art and Design (SCAD).

👉 Read this.

🇳🇿 WOTSO opens first Auckland CBD location #

ASX-listed flexible workspace operator WOTSO (ASX: WOT) opened its first Auckland CBD location in early September 2025 in partnership with landlord Ngāti Whātua Ōrākei Whai Rawa. The space occupies ground floor premises in AECOM House, an eight-storey A-Grade building in the Te Tōangaroa eastern CBD precinct, featuring 13 offices, 14 coworking desks, and two meeting rooms. The fitout utilized XFrame’s patented wall framing technology that can be installed or deconstructed in hours for reuse, supporting circular economy principles.

WOTSO now operates 35 flexible workspaces across Australia and New Zealand with over 6,000 members, and plans to open its fourth New Zealand location in Whangārei in early 2026.

👉 Read this.

🇹🇭 Hua Hin hub soft launches with 200 in attendance #

Henrik Fagersson shares that last weekend saw the soft opening of The Hub in Hua Hin, Thailand. The private wing’s offices are already completely filled.

👉 Read this.

🎙 Coworking conversations.

Tim Slaughter joins Hector Kolonas to share Caddo Office Reimagined whole bumpy 16-year journey from buying an office building to a scaling coworking network run through a Propco/Opco model.

🎧 Listen to this.

Jeff Goronkin dives into Urban Co-works’ strategy for finding and deploying into smaller, more profitable, markets with Jamie Russo on the Everything Coworking podcast.

🎧 Listen to this.

In this episode of All Points West, Karl West speaks with James Lowery, CEO of essensys, about his journey from co-founding British Land’s Storey brand to leading the tech firm, and how his background as a GB decathlete shaped his leadership style.

🎧 Listen to this.

Jon Alexander, author of Citizens and a Harvard Fellow, and friend of the London Coworking Assembly, shares how coworking spaces might be the only thing standing between communities and complete civic breakdown in this Coworking Values Podcast.

🎧 Listen to this.

Sara Anjargolian joins Bernie Mitchell on the Coworking Values Podcast to talk about opening Impact Hub Yerevan (and two other hubs) in Armenia, and what running a coworking space through war, revolution, and authoritarian collapse teaches about real power.

🎧 Listen to this.

For this Special Edition Brave Ideas episodeBrave Corp CEO, Caleb Parker sits down with Emilie Lashmar, Director & Producer, GCUC UK to unpack what drives Emilie’s passion for coworking, what ignited her career and why GCUC UK.

🎧 Listen to this.

Arian Lewis shares why he swapped London skyscrapers for Utah mountain towns before co-founding Kiln, and spills some of the secret sauce behind their disciplined growth, on the Flex Uncensored podcast with Jamie Russo and Giovanni Palavicini.

🎧 Listen to this.

🏷️ Coworking Marketplace

🇺🇸 For Sale: 4k sqft space in Chicago

Breaking-even
Asking Price: $50,000

👉 Explore this

🇺🇸 For Sale: 10k sqft space in Denver

Generating $70k-$80k in annual profits.
Asking price: $175,000 [Contract Pending]

👉 Explore this

Thinking of selling your coworking space? 
Register here for seller support.

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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🌍 infinitSpace is hiring an International Expansion Manager in London or Amsterdam

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🌍 infinitSpace is hiring a Brand & Marketing Director in London or Amsterdam

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🇺🇸 iPostal1 Workspace are hiring a Director of Business Development (US remote)

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🇺🇸 The Shop Workspace‘s parent company is hiring for an Events Manager in New York City, NY.

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🇺🇸 BLANKSPACES is hiring an Event Coordinator in Westside, LA

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Other Summaries.

Week 23, 2026

This week we explore the growing demand for private team spaces in flex offices, how building an AI ‘context layer’ could give workspace operators a competitive edge, a Danish operator nearly quintupling its profits, the European Coworking Assembly’s key takeaways on community-building, and a wave of market moves including Industrious expanding in London, a Venture X acquisition in Palm Beach, Hub Australia simplifying its flex memberships and more.

👉 Read this.

Week 22, 2026

This week, we explore the shift to a personality economy, if we’re failing neurodivergent workers, melting org charts, token burns, indie data, a new industry tenure survey and more.

👉 Read this.

Week 21, 2026

This week, we explore a day pass pricing experiment, an amenity quote, individual contributors, a mega library, data out of Poland and Berlin, and more. 

👉 Read this.

Week 20, 2026

This week, we celebrate three 10-year milestones, and explore a warning for Google Business Profiles, a coworking agent skill, a public listing, data out of NZ and Hungary, and more.

👉 Read this.

Week 19, 2026

This week, we explore a look at how the UK landed in this business rates ‘mess’, a new data connector to query 50k businesses’ spend, what 81% of office landlords are planning re: flex, the power of a notepad, and more.

👉 Read this.