This week, we explore that WSJ piece, outcomes over products, who pays, member journeys, testing frameworks,  market moves across the coworking world, and more.

The best digital experiences are invisible – they just work.

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Learn how “invisible” DX gives coworking and flex operators an advantage, and how to deliver it.

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▶️ 25-ish Minute Weekly Recap

This week’s guest co-host is James Lowery from essensys.

🎉 Coworking celebrations

🎂 Hera Hub turns 15 #

Felena Hanson celebrates 15 years of community and coworking at Hera Hub.

👉 Read this.

🎂 Sesh celebrates 6 years of surviving, and thriving #

Maggie Segrich celebrates what Sesh Coworking has (but almost didn’t) become over the last 6 years.

👉 Read this.

📰 Coworking news & views.

📰 Coworking is… erm… back? #

LinkedIn News editor Rachel Kleinman pulled together some comments around Peter Grant’s recent WSJ piece titled "New Breed of Shared Offices Is Bringing Co-Working (sic) Market Back to Life". A fair few of you have also shared this link with me in private, via our submit form and everywhere else I ‘hide’ on the web.

So, there’s a few things to note about the actual WSJ piece: Coworking has been very much alive, and is growing from strength to strength. No hyphen. Hansa is gorgeous and quirky. Corporates are leaning HEEAAVILY into coworking options. And you know what… if pieces like this put coworking (even with the mis-spelling) as a vital part of the way people will work… I’m here for it.

👉 Read this.

🙋 “Has someone built an airbnb for… office space?” #

I share Jacob Crockett’s question about if anyone has built an airbnb-like app for filling underutilized space, as glowing example that just outside of our industry – MANY people do not know about all the platforms, products, brands, or solutions we all live and breathe every week.

This is where we need to make big strides still. This is where the next few million coworkers are. Let’s go meet them.

👉 Read this.

🤷 Should coworking look the same for everyone? #

Gregg Jackowitz breaks down why the biggest mistake in "selling" coworking is in assuming everyone needs the same product, solution or outcome. They do not.

"The future of coworking isn’t one model winning. It’s operators getting sharper about who they’re actually building for."

👉 Read this.

📸 5 DIY photo tips that boost conversions #

Using the right photos can enhance your Google Ads performance and can even increase conversion rates, and you don’t have to be a professional photographer to capture them. In this article, the Spacefully team shares 5 simple tips for taking high-quality pictures.

👉 Read this.

💳 Does it matter who pays? #

In this Baseworx blog post Graham Clarke explores how knowing who is paying for each coworking membership allows you to assign different levels of certainty as to how secure that membership revenue really. The piece also digs into how best to position memberships depending on who is picking up the tab.

👉 Read this.

🚂 What is “The Member Journey” anyways? #

At Nexudus, Kate Tattersfield says, it’s hard to explain what that journey looks like without presenting it as a funnel, checklist or set of community activities. But Kate notes that often these approaches overlook the huge impact of micro, everyday ‘moments’ on who joins, stays, leaves or invites others to work alongside them.

👉 Read this.

😵‍💫 Clear plans = more members. #

Cobot examines what happens when potential members land on a pricing page, how membership plan complexity shapes their decisions, and what helps reduce hesitation at this critical decision point.

👉 Read this.

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💻 Coworking technology.

🚥 What is RYG testing, and why should you do it? #

Red, Yellow, Green testing is a framework that allows you to check systems act as they should – causing certain actions to be blocked (red), need attention (yellow), or continue (green). Syncaroo shares a concrete example of using this framework to test your coworking integrations, both at time of setup and at a cadence you’re comfortable with.

👉 Read this.

⚔️ A cautionary tale, and hope, from multifamily tech #

Gaurav Madani breaks down the fallout between EliseAI and Funnel in the multifamily tech industry, and how proptech co’s got it wrong about the "old guard".

In the full article, he explores what the multifamily industry could do, together, to pave a future towards even more rapid tech innovation and interconnectivity. In short, what many of us are doing already in coworking – coming together to ensure you have open data standards and agreements.

👉 Read this.

📈 Coworking data.

🇺🇸 Q4 2025: US inventory up 5% QoQ, square footage up 4.7% #

CoworkingCafe’s latest quarterly report on the coworking industry breaks down coworking space stock availability across the 50 largest markets, along with their size and distribution, subscription prices and top coworking operators.

Spaces: 8,854 (up 5%). Top markets are LA with 338 (up 5%), Chicago with 328 (up 6%) and Dallas-Fort Worth with 323 spaces (up 4%). But fastest growing cities were Tampa, FL and Brooklyn, NY which were both up 11%, while Cincinnati saw a 4% reduction in space count.

Total square footage: Nationally 159.4M sqft, up 4.7% compared to Q3 2025. (Still just 2.2% of the total office space). Average slightly dropped compared to the previous quarter, namely by 0.4%, at 18,003 sqft per space.

Operators: The top five operators by location count remain Regus (1,196 spaces, up 1% QoQ), HQ (354, up 4%), Industrious (176 , up 5%), Spaces (170, up 1%) and WeWork (148 spaces).

2025 vs 2024: In December 2024, the national inventory stood at 7,695 coworking spaces – marking a 15% growth in the span of a year. In terms of total square footage, the registered growth was 16.5%, equivalent to 22.55 million sq. ft. added to the inventory in 2025.

The report also dives into figures for top markets in sqftage (Manhattan, Chicago, LA), largest growth (DFW, San Diego, Charlotte), plus average pricing and extremes.

👉 Read this.

🥛 Who fills your broker referral glass? #

In another show of transparency, Kane Willmott shares just what % of broker introductions to iQ Offices came from each firm.

Their Top 5? CBRE, Avison Young, JLL, Colliers and Cushman & Wakefield. What’s yours? If you share, please do ping us the link.

👉 Read this.

📈 10 years of data shows changing shape of demand #

A decade’s worth of data from the relaunched Flexspace Observatory shows that operators with clearly defined products, disciplined pricing structures, and operational consistency across locations tended to stabilise member tenure faster and more predictably. Read Carlos Almansa‘s take on the latest data from Nexudus.

👉 Read this.

🤝 Coworking market moves.

🇮🇱 Mindspace announced 10k sqm work “complex” #

Mindspace announced that they’ll be opening a 10,000 sqm work complex as part of the 300k sqm Beyond project in Givatayim, Israel.

The project expected to open in early 2027 includes 2 towers, an 80-story office building (the tallest in the country) and a 60-story residential one.

👉 Read this.

🤫 Private pod firm announces fourth location #

ALCOVE have announced that their fourth location for their premium private pods will be within the Hyatt Regency Lake Washington.

👉 Read this.

🇳🇱 StartDock opens in Utrecht #

Coworking Europe shares news that StartDock are opening their 7th location, with an expansion into the Dutch city of Utrecht.

👉 Read this.

🌍 Pan-African network launches RE investment fund #

Gregoire Schwebig shares that after 5+ years leading AfricaWorks, they’re launching a sister co called AfricaWorks Investment Partners dedicated to acquiring, developing and leasing prime commercial real estate assets in major African capitals.

👉 Read this.

🇬🇧 BLOCK locks in £6M to fund expansion #

Plymouth-founded BLOCK Workspace announced a £6M funding raise, and new flagship locations in Manchester and Birmingham.

👉 Read this.

🇦🇪 Work Oasis sprouts third location in March #

Gaile Espina shares that The Work Oasis are expanding to a third location within ADGM (The International Financial Center of Abu Dhabi).

👉 Read this.

🇬🇧 Oneder sparks new community in White City, London #

Oneder have announced their newest space, dubbed "Kindling" will be opening in West London, in the heart of White City Place.

The 30k sqft center is launching in April and is run in partnership with Stanhope and Ontario Teachers’ Pension Plan.

👉 Read this.

🇦🇺 WOTSO sells industrial site as coworking becomes primary #

WOTSO shared that they’ve sold key industrial property called Sunshine Coast for $27M.

Jessie Glew shared that the property had become "a non-core asset for WOTSO, where the primary focus is now on its thriving coworking business" and clarified commentary about a capital-light approach for the business.

👉 Read this.

🇺🇸 The Coven drops 9th pin on the map #

Alex West Steinman shares that Breanne Kennedy, Nadia Siddiqui and Lori Godding are leading The Coven‘s newest location in Richfield, Minnesota.

👉 Read this.

🎭 The Shop Workspace opens 2nd New Orleans location #

The Shop SOMA marks the brand’s 4th location, featuring a 5,400 sqft workspace that includes communal workspace and a limited collection of private offices.

👉 Read this.

🚀 Partnership forms new venture studio #

Jason Abbot shares that Launch Coworking and ProductStak have partnered up to launch a founder-first Venture Studio called Ignition.

👉 Read this.

🇺🇸 Switchyards opens second East Austin location #

Michael Tavani shares that Switchyards are opening their second ‘neighborhood work club’ in east Austin this March.

👉 Read this.

🎙 Coworking conversations.

Anna Squires Levine sits down with Morning Brew’s resident career experts Kaila and Kyle in this Industrious-sponsored bonus episode of the Per My Last Email podcast.

🎧 Listen to this.

Georgia Norton tracked down nearly every coworking and child care operation on the planet, and shares her research findings, fixable barriers, and why this matters for every space operator with Bernie Mitchell.

🎧 Listen to this.

Ambassador Reuben Brigety and Michael Aldridge join Georgia Webber on the KOFISI Konnect podcast to discuss how Pan-African strategies drive business growth, mobilise capital at scale and coworking’s part to play in it all.

🎧 Listen to this.

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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💫 Who's hiring?

🌍 infinitSpace is hiring an International Expansion Manager in London or Amsterdam

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🌍 infinitSpace is hiring a Brand & Marketing Director in London or Amsterdam

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🇺🇸 iPostal1 Workspace are hiring a Director of Business Development (US remote)

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🇺🇸 The Shop Workspace‘s parent company is hiring for an Events Manager in New York City, NY.

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🇺🇸 BLANKSPACES is hiring an Event Coordinator in Westside, LA

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Scottsdale, Arizona.

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Forth Worth, Texas.

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Alpharetta, Georgia.

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