Week 43, 2021

This week we saw a beer + coworking concept, a huge space goes online (in 2021), a major change in state policy, a lactation suites startup, and more.

๐ŸŽ‰ Coworking celebrations.

๐ŸŽ‚ TownSq turns 4!

To celebrate they shared a video highlighting the progress over the last year and their new spaces and offerings.

๐Ÿ‘‰ Read this

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๐Ÿ“ฐ Coworking updates.

๐Ÿ‡ซ๐Ÿ‡ท Paris-based startup campus launches online offering.

Romain Dillet reports in Techcrunch that Station F have launched an online offering to help entrepreneurs from anywhere to get started and learn all the basics to start a company. Roxanne Varza shares why they launched Launch and how it’s peer-supported for entrepreneurs.

Access costs โ‚ฌ9.90 p/month and they’re aiming for a target of 10,000 members.

๐Ÿ‘‰ Read this

๐Ÿป Beer, bowling and… coworking?

James Watt shares a teaser of the new 25.6k sqft BrewDog ‘immersive craft beer destination’ at Waterloo Station in London. In the UK the firm is know for their flagship bars and namesake craft beers, but this new location will also feature a brewery, cocktail bar, coffee shop, workspaces & duckpin bowling.

Another sign of the convergence of spaces where humans work + play?

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๐Ÿป First major update to California telework policy in a decade.

John O’Duinn shares California’s first major update to their telework policy in 10 years. This policy affects around 239k employees and contractors, and whilst they do say that departments will ensure teleworkers have the equipment they need to work at alternative sites it doesn’t mention if they’d be allowed/enabled to work from third spaces.

We’ll keep an eye on this, and see if other states will also update their policies.

h/t Jamie Orr for sharing.

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๐Ÿผ Lactation suite startup eyes nationwide expansion.

Work & Motherโ€™s lactation suites feature private rooms, hospital-grade pumps, and refrigeration and storage options. They also provide support resources, such as lactation consultants and career coaches, to working mothers who are breastfeeding their babies.

With two existing locations in downtown Houston, and two more launching, the firm has tapped CBRE to help find locations to expand into metro areas like Dallas-Fort Worth, Chicago, Los Angeles, and New York City.

Abbey Donnell also shares how these amenities help landlords and employers support new mothersโ€™ return to work.

๐Ÿ‘‰ Read this

๐Ÿคซ New coworking amenity: libraries?

Atlanta-based Switchboards are piloting a more library-like deep work section of their space. Interesting to see that phone calls, meetings or Zooms will not be allowed. Whilst members weren’t necessarily asked, the decision came from observing what members gravitated to in their previous/existing locations.

These additional spaces are accessible 24/7 and come with a slightly higher price point at $100 p/m.

๐Ÿ‘‰ Read this

๐ŸŽ™ Video or audio-only for your podcasts?

A growing number of coworking spaces are hosting their own podcasts (and offering podcast studios). In this post, Solutium, a digital agency that help produce a number some coworking podcasts, shares the pros/cons of going audio-only or adding video.

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๐Ÿ’ป Coworking technology.

๐Ÿ”Œ What middleware is, and why it’s important for flex spaces.

With the amount of software, hardware and services available in the flex workspace world exploding, I dig into what middleware (like Syncaroo) is and how it helps to connect all these things together.

๐Ÿ‘‰ Read this

๐Ÿ“ฒ Another partnership give more office workers drop-in access.

This week Graham Beck shares that Office Freedom (a flex space broker) and DropDesk (a booking platforms) have partnered up to to offer membership passes that grant access to a wide network of flexible office spaces.

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๐Ÿ“ฑ Tenant Experience platform adds visitor management system

Lukas Balik shares a video highlighting Spaceflow‘s new VMS, allowing members’ or tenants’ guests to self check-in and access meeting rooms and workspaces.

๐Ÿ‘‰ Read this

๐Ÿ“ˆ Coworking data.

๐Ÿ“ˆ How flex fared, and is set to soar.

CBRE compiled great stats on the shape of the flex workspace market.

They look at how rightsizing lead to a 9.2% drop in flex space supply over 2020 and into 2021, and whilst we saw a closure of 529 locations (or 10.1M sqft) by 144 providers in 40 cities, there were some who continued to expand modestly.

They end the piece sharing 4 positive drivers of flex demand, that may just make flex an integral part of the infrastructure of how humans work.

h/t Jamie Russo and Julie Whelan for sharing.

๐Ÿ‘‰ Read this

๐Ÿš— Will ending daily commutes have a major emissions impact?

Peter du Toit shares some facts and figures around just how much emissions could be cut by removing daily commutes.

Whilst Electricity & Heat do make up the majority of greenhouse gas emissions, Transportation comes in second at 11.9% of global emissions.

60% of transportation emissions come from passenger travel like cars, motorcycles and buses.

๐Ÿ‘‰ Read this

โ˜‘๏ธ Survey to better understand how people work in coworking spaces.

GCUC and KNow Research are conducting an 8-min (22 question) survey to understand how folks are using coworking spaces, and how networks affect their impact.

They invite you to share it with your members, and have noted that the results will be made public after the survey concludes.

๐Ÿ‘‰ Read this

๐Ÿ•ธ The future of work will be an ecosystem of spaces.

Sam Rosen shares some insights from the last year of supporting teams through Deskpass.

Some stats shared are where employees want to work when not booking coworking spaces (spoiler it’s home, then coffee shop, then HQ) and an interesting graph of how many unique spaces their members checked into.

๐Ÿ‘‰ Read this

๐Ÿš‚ If they can… can’t you?

Josef Katz from Kettlespaceย dissects Amazon‘s shift towards hybrid working (see TWIC #41/21)ย  and how other companies can also free their employees from almost-insane-looking commuting times.

They share that many who have to come into NYC spend 50+ mins a day commuting in (which is just above 13 HOURS a month, incase you’re counting) and that $758M is spent on commuting in the US, every single day.

๐Ÿ‘‰ Read this

๐Ÿค Coworking market moves.

๐Ÿค” President exits just months after launch.

Tom Acitelli shares that Amy Sterner Nelson is no longer the president of SaksWorks, the venture whose launch we covered just 11 weeks ago back in week 32’s newsletter.

The workspace-in-retail-locations venture, which is managed by WeWork, did share a statement that hinted that the role was primarily to help get to market, and with that now done, Amy has moved on to a new venture.

๐Ÿ‘‰ Read this

๐Ÿ‡ฎ๐Ÿ‡ณ 18 new franchised locations opening in India

Aayat Ali reports that IWG and Conjoinix have signed a franchise agreement to launch 18 locations in India.

This deal brings the former’s footprint to 130 locations across 25 cities in India, and they’ve expressed interest in meeting even more landlords in the country to explore franchise partnerships with.

๐Ÿ‘‰ Read this

๐ŸŽŸ Coworking deals.

๐Ÿ“‘ 20% lifetime discount on eSignature & document tech.

Paperless are offering coworking space operators and members 20% off their eSignature and document workflow technology. With it you can quickly build beautiful forms, documents and take signatures.

Want to give perks like this to your members? Register for includedPerks today.

๐Ÿ‘‰ Read this

๐ŸŽ™ Coworking conversations.

Jamie Russo and Phil Kirschner (Senior Expert, McKinsey Real Estate and ex-WeWorker) discuss whether your coworking spaces are really ready for enterprise, or corporate, clients.

๐ŸŽง Listen to this

Frank Cottle and John Williams (CMO at The Instant Group) discuss how corporate clients are leaning on flexible space more than ever before, and are rejecting larger operators in favour of smaller spaces that can meet niche requirements.

๐ŸŽง Listen to this

Liz Elam speaks with Katrina Larkin, co-founder of Fora, about going above and beyond to keep a community alive pre and post pandemic and why it is so crucial to keep the peopleโ€™s best interests at heart in a workspace environment.

๐ŸŽง Listen to this

๐Ÿ“† Coworking events.

๐Ÿ“ธ Coworking + email marketing.

Oct 29. Coworking Convo dives into email marketing for coworking spaces.

๐Ÿ‘‰ RSVP to this

๐Ÿ’ผ Coworking jobs.

Find or post coworking jobs for free here.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

Other Summaries.

Week 25, 2022

This week we see why a VP disliked coworking, new stats from India, increased competition with landlords in Australia, an ask for support, and more.

๐Ÿ‘‰ Read this.

Week 24, 2022

A shift in how space is found, a new coworking awards program, the future of space is flex, soft-landing with coworking in Venice, traditional expansions in US and NZ, could platforms be more supportive, and more.ย 

๐Ÿ‘‰ Read this.

Week 23, 2022

Some topics we see this week: a coworking tragedy, gyms, two hotel + workspace moves, a look into Africa, a huge 4-day week trial, insights behind adapting a 90M sqft portfolio, $500B in value destruction and more.

๐Ÿ‘‰ Read this.

Week 21, 2022

This week we explore a thought experiment, a hiring advantage, believing in community, HR teams doing viewings, acoustics, creators in London, big proptech rounds, M&A in Hong Kong, pouring millions into a hyperlocal economy, and more.

๐Ÿ‘‰ Read this.

Week 20, 2022

This week we saw a grocer + coworking partnership, AI-driven dynamic pricing, airport lounges added to a booking platform, a P3 hub launch, data on average hotdesk pricing, more cross-Atlantic market moves, and more.

๐Ÿ‘‰ Read this.

Week 19, 2022

This week we explore writing down ideas, see coworking stories from London, Canada, Madrid and insights from Australia, as well as look into mail management, state of flex data syncing, e-scooters, what’s happening with those 800 closed locations and more.

๐Ÿ‘‰ Read this.

Week 18, 2022

This week we explore subtext to Airbnb’s announcement, airline miles from workspace bookings, a billion-dollar takeover, 5 million steps for charity, a mega franchise merger and growth in flex demand and supply across US, Canada and the UK.

๐Ÿ‘‰ Read this.

Week 17, 2022

This week we explore 2 coworking opportunities in appliances & hygiene products, a 300% increase in demand, more M&A, tips for coworking tours, and flex arbitrage.

๐Ÿ‘‰ Read this.

Week 16, 2022

An 8.7% dip in local footprint, a US franchise spin out their software, a new academic study, explore ad spend arbitrage and a space partnership aiming for 500 locations.

๐Ÿ‘‰ Read this.

Week 15, 2022

This week we explore if buildings can have souls, the office sector’s cataclysmic change, if architects suck at designing coworking spaces, see WeWork + Yardi partner up, see US flex demand soar up by 58%, a strategic investment tying up SaksWorks + Convene, a $30M investment into coworking in Tier II cities in India, and a prop dev in London doubling down on flex. And more.ย 

๐Ÿ‘‰ Read this.