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🏘️ Suburban coworking needs its own marketing playbook
Downtown: foot traffic, walk-ins, people already searching for "coworking." Suburbs: Expand 👇 school runs, spare bedrooms, and neighbors who’ve probably never heard the word. Same industry, completely different marketing game. Cobot digts into this suburban playbook.
Downtown: foot traffic, walk-ins, people already searching for "coworking." Suburbs: Expand 👇 school runs, spare bedrooms, and neighbors who’ve probably never heard the word. Same industry, completely different marketing game. Cobot digts into this suburban playbook.
🇦🇺 Ups, downs and upcoming in Australia’s flex space industry
The exec team at Hub Australia, namely CEO Brad Krauskopf, CXO Rebekah Murphy and CPO John Preece, Expand 👇 reflect on the year so far and what changes could be coming to the flex space industry.
To summarize Brad’s notes: demand wants to consume as a service, landlords in Aus deploying fantastic amenities, to balance risks and costs more management agreements being signed, growth in suburbs actually balanced with CBD return in popularity, groups of brands under one ownership with loyalty programs linking them, and maybe shared resources between boutique firms.
John’s notes include ESC being prioritized and more integration of hospitality-driven addons. Whilst Rebekah’s notes cover continual evolution to adapt to changing worker behaviour and expectations, relaunching of Day Offices, renewed focus on workplace wellness with a new program, responding to dip in Work Near Home demand, and blurring the lines between 5-star hotels and premium workspaces.
The exec team at Hub Australia, namely CEO Brad Krauskopf, CXO Rebekah Murphy and CPO John Preece, Expand 👇 reflect on the year so far and what changes could be coming to the flex space industry.
To summarize Brad’s notes: demand wants to consume as a service, landlords in Aus deploying fantastic amenities, to balance risks and costs more management agreements being signed, growth in suburbs actually balanced with CBD return in popularity, groups of brands under one ownership with loyalty programs linking them, and maybe shared resources between boutique firms.
John’s notes include ESC being prioritized and more integration of hospitality-driven addons. Whilst Rebekah’s notes cover continual evolution to adapt to changing worker behaviour and expectations, relaunching of Day Offices, renewed focus on workplace wellness with a new program, responding to dip in Work Near Home demand, and blurring the lines between 5-star hotels and premium workspaces.
📰 The next generation have a savvy playbook…
… to be where people actually want to be. This piece by Fast Company, looks at how suburban Expand 👇 coworking is growing, benefiting both workers and their neighborhoods.
The piece explores stories like Laetitia Gorra’s "micro-coworking space" called the Studio in New York’s Westchester County, Serendipity Labs’ seeing of growing demand in suburban markets, TailoredSpace’s plans to double their suburban portfolio in Southern California, IWG’s and Industrious’ continuous suburban expansions, and the UK’s Patch launching spaces on main streets in suburban centers and small towns.
… to be where people actually want to be. This piece by Fast Company, looks at how suburban Expand 👇 coworking is growing, benefiting both workers and their neighborhoods.
The piece explores stories like Laetitia Gorra’s "micro-coworking space" called the Studio in New York’s Westchester County, Serendipity Labs’ seeing of growing demand in suburban markets, TailoredSpace’s plans to double their suburban portfolio in Southern California, IWG’s and Industrious’ continuous suburban expansions, and the UK’s Patch launching spaces on main streets in suburban centers and small towns.
🏡 The 15-min-city’s suburban cousin
Sara Maffey digs into a recent SOM study and American Planning Association article by Patrick Expand 👇 Sisson, which explores the growing concept of 20-minute suburbs. I’m fascinated, as this sits nicely alongside the growing trend of suburban coworking and flex space demand and offerings.
Sara Maffey digs into a recent SOM study and American Planning Association article by Patrick Expand 👇 Sisson, which explores the growing concept of 20-minute suburbs. I’m fascinated, as this sits nicely alongside the growing trend of suburban coworking and flex space demand and offerings.
🛍 Are high-streets scarred or evolving into something better?
Freddie Fforde from Patch shares a retort to a recent article that made the case that physical Expand 👇 retail was "permanently scarred" by the shift to WFH.
The point is made that yes, high streets (aka main streets) are changing around the world, but this couldbe a net-positive, as local economies shift from rows of the same shops and brands to something more neighborly, inclusive and supportive.
For a long time we’ve been watching as brands bring coworking spaces and other remote working hubs into the center of towns, villages and suburbs. With this stickier footfall, it could create a whole new kind of hyperlocal economy within these areas.
Freddie Fforde from Patch shares a retort to a recent article that made the case that physical Expand 👇 retail was "permanently scarred" by the shift to WFH.
The point is made that yes, high streets (aka main streets) are changing around the world, but this couldbe a net-positive, as local economies shift from rows of the same shops and brands to something more neighborly, inclusive and supportive.
For a long time we’ve been watching as brands bring coworking spaces and other remote working hubs into the center of towns, villages and suburbs. With this stickier footfall, it could create a whole new kind of hyperlocal economy within these areas.
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