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🎯 A guide to building a coworking space sales engine
Kelly at Optix shares a thorough guide for building a high-converting sales engine for coworking Expand 👇 spaces that includes funnels, tours, and automations to scale.
🗞 Week 43, 2025
🔗 Direct Link
📰 News & Views
⏱ 224 days ago.
🎳 10 Lessons in coworking from a decade of Workspace MA
Kelly Karn from Optix shares 10 lessons from Justin Moran’s decade-long coworking journey with Expand 👇 Workspace.
Some key points are how coworking is a hyper-local business, retention starting with comfort, revenue backbones, hidden profits in unexpected places, and the trust consistency builds.
🗞 Week 34, 2025
🔗 Direct Link
📰 News & Views
⏱ 286 days ago.
🥐 Is brekkie the new happy hour? (And other community things)
Optix shares some interesting insights from KWENCH and Suite Genius about building a coworking Expand 👇 community including the popularity of morning-based events (over happy hours), why curating your community intentionally matters, and how to build a digital community (while preventing digital exhaustion).
🗞 Week 28, 2025
🔗 Direct Link
📰 News & Views
⏱ 329 days ago.
🤔 What coworking operators need to know in 2025
Did you miss the webinar hosted by Optix? They recently hosted industry leaders in a discussion Expand 👇 about what coworking operators need to know in 2025 – and then shared this summary.
In marketing, there’s no one-size-fits-all approach; operators should tailor strategies to their audience and market. Referrals and community engagement remain powerful tools. Regarding technology, integrations are key for streamlining operations, and automation can reduce manual work. Virtual mail offers a significant revenue stream, but compliance and risk management are crucial. Finally, member experience and hospitality are paramount, with events making a comeback and skilled community managers playing a vital role.
🗞 Week 06, 2025
🔗 Direct Link
📰 News & Views
⏱ 483 days ago.
💤 Are you sleeping on these 5 marketing channels?
The team at Optix share 5 marketing channels that are working for space operators in 2025. From Expand 👇 Google Ads, to Local SEO, to online communities, neighborhood partnerships and referrals – any they missed that you’re having great success with? Let us know in a reply to the email version.
🗞 Week 04, 2025
🔗 Direct Link
📰 News & Views
⏱ 497 days ago.

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