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🫶 Belonging is not the same as fitting in
Gina Schreck of The Village Workspace draws on Brené Brown’s distinction: fitting in means becoming Expand 👇 who the room expects; belonging means being welcomed as yourself. Gina argues many coworking spaces default to sameness, and describes intentionally mixing members like a shaman, a CPA adopting AI, and a Brazilian marketplace founder under one roof.
Community built for one archetype will cull everyone else. The question for operators: who belongs in your space without having to shrink themselves?
Gina Schreck of The Village Workspace draws on Brené Brown’s distinction: fitting in means becoming Expand 👇 who the room expects; belonging means being welcomed as yourself. Gina argues many coworking spaces default to sameness, and describes intentionally mixing members like a shaman, a CPA adopting AI, and a Brazilian marketplace founder under one roof.
Community built for one archetype will cull everyone else. The question for operators: who belongs in your space without having to shrink themselves?
🏠 Hybrid work made home offices load-bearing
Vince Condello argues that for hybrid workers home three days a week, the home office is no longer Expand 👇 optional: it is an extension of the employer’s real estate budget the worker now absorbs in their mortgage. He says people should price the room by the value of extra productive hours over years of hybrid work, not by whether a spare bedroom feels nice.
If members are capitalizing focus space into housing, flex operators are competing with that sunk cost. So make your membership value clearer than just the closet desk with good lighting.
Vince Condello argues that for hybrid workers home three days a week, the home office is no longer Expand 👇 optional: it is an extension of the employer’s real estate budget the worker now absorbs in their mortgage. He says people should price the room by the value of extra productive hours over years of hybrid work, not by whether a spare bedroom feels nice.
If members are capitalizing focus space into housing, flex operators are competing with that sunk cost. So make your membership value clearer than just the closet desk with good lighting.
🤔 2-Work gamifies its Leeds office spaces
2-Work shares a retro, video-game style clip on LinkedIn asking members which "world" they Expand 👇 work from across its sites, including St Albans, Whitehall Riverside and White Rose Park.
A fun way to spotlight multiple locations at once: could gamified content be the next coworking marketing trend worth testing?
2-Work shares a retro, video-game style clip on LinkedIn asking members which "world" they Expand 👇 work from across its sites, including St Albans, Whitehall Riverside and White Rose Park.
A fun way to spotlight multiple locations at once: could gamified content be the next coworking marketing trend worth testing?
🍀 Community needs rituals…
Maxime Barbier, CEO of Timeleft, says most coworking spaces look great but lack a reason to keep Expand 👇 showing up, so a venue with no recurring activity is not yet a community. He argues members connect on the third Tuesday in a row, not at a one-off launch, and if they cannot name what happens every week you still only have a venue.
Ask what weekly ritual your space gives people to return.
Maxime Barbier, CEO of Timeleft, says most coworking spaces look great but lack a reason to keep Expand 👇 showing up, so a venue with no recurring activity is not yet a community. He argues members connect on the third Tuesday in a row, not at a one-off launch, and if they cannot name what happens every week you still only have a venue.
Ask what weekly ritual your space gives people to return.
🏗️ Seven coworking basics for 2026
Renato Lessa, founder of 22cowork in Portugal, lists seven upgrades members now expect beyond desk, Expand 👇 WiFi and coffee: private bathrooms, a content room, covered parking, standing desks and ergonomic chairs, natural light and air quality, 24/7 access, and a real kitchen.
His view is that spaces still running 2019 specs will fall behind on retention. Use the list as a practical amenity audit.
Renato Lessa, founder of 22cowork in Portugal, lists seven upgrades members now expect beyond desk, Expand 👇 WiFi and coffee: private bathrooms, a content room, covered parking, standing desks and ergonomic chairs, natural light and air quality, 24/7 access, and a real kitchen.
His view is that spaces still running 2019 specs will fall behind on retention. Use the list as a practical amenity audit.
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