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🤔 2-Work gamifies its Leeds office spaces
2-Work shares a retro, video-game style clip on LinkedIn asking members which "world" they Expand 👇 work from across its sites, including St Albans, Whitehall Riverside and White Rose Park.
A fun way to spotlight multiple locations at once: could gamified content be the next coworking marketing trend worth testing?
2-Work shares a retro, video-game style clip on LinkedIn asking members which "world" they Expand 👇 work from across its sites, including St Albans, Whitehall Riverside and White Rose Park.
A fun way to spotlight multiple locations at once: could gamified content be the next coworking marketing trend worth testing?
🏢 Coworking vs managed offices, defined
Nitin Gupta of Etherea Workspaces argues operators should stop calling every flexible workspace Expand 👇 coworking, and breaks down their version of the models.
Spoiler: Traditional coworking suits 1 to 50 seats on monthly rolling terms with zero capex but shared infrastructure that raises compliance and data-security risks. Managed offices serve 50 to 2,000+ seats on 6 to 36 month terms with dedicated server rooms, private VLANs, SOC2-ready setups and custom branding.
Enterprise legal teams routinely reject shared networks, so if you are chasing bigger clients the pitch is privacy and security, not community.
Nitin Gupta of Etherea Workspaces argues operators should stop calling every flexible workspace Expand 👇 coworking, and breaks down their version of the models.
Spoiler: Traditional coworking suits 1 to 50 seats on monthly rolling terms with zero capex but shared infrastructure that raises compliance and data-security risks. Managed offices serve 50 to 2,000+ seats on 6 to 36 month terms with dedicated server rooms, private VLANs, SOC2-ready setups and custom branding.
Enterprise legal teams routinely reject shared networks, so if you are chasing bigger clients the pitch is privacy and security, not community.
👩🎨 Landmark Space rebrands as Elementa Workspace
Kate Cox shares the brand’s relaunch: Landmark Space has rebranded as Elementa Workspace, with new Expand 👇 identity work from Manifest Group.
The new positioning, "Science at Work," centers on how the work environment shapes focus, energy and performance rather than just location and price. A full case study is coming soon.
So what: it’s a signal that flex operators may increasingly compete on environment and wellbeing, not just location and price.
Kate Cox shares the brand’s relaunch: Landmark Space has rebranded as Elementa Workspace, with new Expand 👇 identity work from Manifest Group.
The new positioning, "Science at Work," centers on how the work environment shapes focus, energy and performance rather than just location and price. A full case study is coming soon.
So what: it’s a signal that flex operators may increasingly compete on environment and wellbeing, not just location and price.
📊 Why three tiers actually boosts revenue
Juan Hilario at Alliance Virtual Offices notes that two-tier virtual office pricing usually pushes Expand 👇 clients to the cheapest plan, so a three-tier setup works better. Set entry at market rate, price the middle tier at 1.5 to 2x entry with add-ons like lobby listing or mail notifications, and make premium 2.5 to 3x entry with full service.
This is a popular sales tactic called price anchoring, and something you’ll see often when you sign up for online services. Are you utilizing it in your pricing? Why or why not?
Juan Hilario at Alliance Virtual Offices notes that two-tier virtual office pricing usually pushes Expand 👇 clients to the cheapest plan, so a three-tier setup works better. Set entry at market rate, price the middle tier at 1.5 to 2x entry with add-ons like lobby listing or mail notifications, and make premium 2.5 to 3x entry with full service.
This is a popular sales tactic called price anchoring, and something you’ll see often when you sign up for online services. Are you utilizing it in your pricing? Why or why not?
🌍 Databricks’ flex-first scaling strategy
AI company Databricks, with 10,000+ employees in 20+ countries, often enters new European markets Expand 👇 via coworking before signing HQ leases, leveraging operators like Techspace in Berlin, Morning Coworking and Station F in Paris, Networkia in Spain, Industrious in Frankfurt, Convendum in Sweden and Spaces (IWG) in Milan and Zagreb.
While they do often shift to dedicated campuses, this presents a growing opportunity for operators who can serve the fast-scaling tech firms seeking to de-risk their new market entries._
AI company Databricks, with 10,000+ employees in 20+ countries, often enters new European markets Expand 👇 via coworking before signing HQ leases, leveraging operators like Techspace in Berlin, Morning Coworking and Station F in Paris, Networkia in Spain, Industrious in Frankfurt, Convendum in Sweden and Spaces (IWG) in Milan and Zagreb.
While they do often shift to dedicated campuses, this presents a growing opportunity for operators who can serve the fast-scaling tech firms seeking to de-risk their new market entries._
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