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🤔 2-Work gamifies its Leeds office spaces
2-Work shares a retro, video-game style clip on LinkedIn asking members which "world" they Expand 👇 work from across its sites, including St Albans, Whitehall Riverside and White Rose Park.
A fun way to spotlight multiple locations at once: could gamified content be the next coworking marketing trend worth testing?
🗞 Week 29, 2026
🔗 Direct Link
📰 News & Views
⏱ 7 days ago.
🏢 Coworking vs managed offices, defined
Nitin Gupta of Etherea Workspaces argues operators should stop calling every flexible workspace Expand 👇 coworking, and breaks down their version of the models.
Spoiler: Traditional coworking suits 1 to 50 seats on monthly rolling terms with zero capex but shared infrastructure that raises compliance and data-security risks. Managed offices serve 50 to 2,000+ seats on 6 to 36 month terms with dedicated server rooms, private VLANs, SOC2-ready setups and custom branding.
Enterprise legal teams routinely reject shared networks, so if you are chasing bigger clients the pitch is privacy and security, not community.
🗞 Week 28, 2026
🔗 Direct Link
📰 News & Views
⏱ 14 days ago.
👩‍🎨 Landmark Space rebrands as Elementa Workspace
Kate Cox shares the brand’s relaunch: Landmark Space has rebranded as Elementa Workspace, with new Expand 👇 identity work from Manifest Group.
The new positioning, "Science at Work," centers on how the work environment shapes focus, energy and performance rather than just location and price. A full case study is coming soon.
So what: it’s a signal that flex operators may increasingly compete on environment and wellbeing, not just location and price.
🗞 Week 28, 2026
🔗 Direct Link
📰 News & Views
⏱ 14 days ago.
📊 Why three tiers actually boosts revenue
Juan Hilario at Alliance Virtual Offices notes that two-tier virtual office pricing usually pushes Expand 👇 clients to the cheapest plan, so a three-tier setup works better. Set entry at market rate, price the middle tier at 1.5 to 2x entry with add-ons like lobby listing or mail notifications, and make premium 2.5 to 3x entry with full service.
This is a popular sales tactic called price anchoring, and something you’ll see often when you sign up for online services. Are you utilizing it in your pricing? Why or why not?
🗞 Week 27, 2026
🔗 Direct Link
📰 News & Views
⏱ 21 days ago.
🌍 Databricks’ flex-first scaling strategy
AI company Databricks, with 10,000+ employees in 20+ countries, often enters new European markets Expand 👇 via coworking before signing HQ leases, leveraging operators like Techspace in Berlin, Morning Coworking and Station F in Paris, Networkia in Spain, Industrious in Frankfurt, Convendum in Sweden and Spaces (IWG) in Milan and Zagreb.
While they do often shift to dedicated campuses, this presents a growing opportunity for operators who can serve the fast-scaling tech firms seeking to de-risk their new market entries._
🗞 Week 27, 2026
🔗 Direct Link
📰 News & Views
⏱ 21 days ago.

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