In this Behind The News episode of the “This Week In Coworking” podcast, Hector Kolonas sits down with Brandon Houston, an inspiring and community-focused founder of Collingwood Foundry. Their conversation delves into the unique dynamics of running a coworking space in a small town (under 30k population) and the importance of fostering authentic connections.
Early Beginnings and Entrepreneurial Spirit
Brandon Houston’s journey into the coworking world began in 2011. At the time, he was running a web development agency, and alongside a few friends, he sought to combine forces and share office space. “It really started back in 2011,” Houston recalls. Inspired by similar ventures, notably the Center for Social Innovation in Toronto, they opened their doors, not just for space but as a community hub.
Building Community in Collingwood
Moving to Collingwood in 2015 marked a significant shift for Houston. “I fell in love with the community as soon as I landed here,” he shares. While the initial move was sparked by a personal relationship, his connection to the locale grew stronger, forging a deep commitment to his new home. Collingwood Foundry is now a vital part of the town’s ecosystem.
The Importance of Connection
Houston emphasizes the role of coworking spaces in small towns, noting, “These small town coworking spaces have an opportunity to develop a strong community.” At Collingwood Foundry, connections span beyond professional interactions, often manifesting in partnerships and collaborative ventures among members.
Thriving in a Rural Environment
Running a rural coworking space presents unique challenges, primarily around market size and density. However, Houston highlights opportunities available in small towns, such as offering full-service meeting spaces for out-of-town teams. These services capitalize on the influx of visitors, especially during peak tourism seasons.
Automation and Personal Connections
Balancing technology with human interaction is key to Collingwood Foundry’s success. Houston explains their automation approach, using tools like Nexudus and Zapier to streamline operations, allowing more time for fostering personal connections with members.
Hospitality and Culture
A standout feature of Houston’s strategy is the member ambassador program, where a member volunteers at the front desk in exchange for a free membership. This initiative not only aids operations but strengthens community ties.
Advice to Aspiring Coworking Operators
For those looking to establish a coworking space in a town of around 26,000 people, Houston advises building relationships with local business centers and gauging demand through informal market research, like partnering with coffee shops. His experience shows that the success of a coworking venture heavily relies on a solid community foundation more than replicating urban coworking models.
In Summary…
Brandon Houston’s story is a testament to the power of community-driven coworking spaces. As he puts it, the focus should be on creating “moments of friendly collision that create opportunity,” serving as the glue that binds members together. His approach blends business acumen with genuine enthusiasm for community building, making Collingwood Foundry a beacon of inclusivity and innovation in rural coworking.
Whether you are a current space operator or aspiring to open a coworking space, Houston’s insights provide a valuable blueprint for success. His journey encourages us to think beyond desks and offices, focusing on the connections that truly define a community.