Welcome back to This Week In Coworking show that goes Behind The News!
Today, we’re excited to delve into a discussion with Kayla Gottschalk, a fresh yet impactful presence in the coworking industry. Journey with us as we explore her experiences and insights on transforming spaces, building communities, and what the future holds for coworking.
Introduction to Kayla Gottschalk
Kayla Gottschalk has been shaking up the coworking world for the past three years with her innovative approach to launching and revitalizing coworking spaces. Based in Atlanta, Georgia, she works with Switchyards, a brand that has redefined coworking with its unique take on third spaces. Kayla’s focus has always been on making spaces better, bringing a blend of design, efficiency, and community spirit into the mix.
Transitioning from Corporate to Coworking
Before diving into the world of coworking, Kayla’s career spanned facility management and working with large corporations to develop workplace strategies. Her journey is a testament to the power of adaptability and innovation as she transitioned from traditional corporate roles to a more dynamic and flexible coworking environment.
Reflecting on her journey, Kayla emphasized the importance of facility managers, artists, and anyone interested in reshaping work environments. These roles, she believes, are instrumental in creating spaces that foster human-centered experiences.
The Third Space Concept
One of the distinguishing features of Kayla’s work with Switchyards is the emphasis on third spaces. These are not just places to work; they are community-centric environments that bridge the gap between home and office. Kayla explains that a third space can take many forms—be it a gym, a café, or a member’s club—and should feel welcoming and cater to individual needs. For Switchyards, these third spaces are carefully curated to offer a unique, home-like atmosphere with special attention to design, lighting, and even the aroma of good coffee.
Transforming Spaces: The Journey
Kayla shared intriguing insights into the process of launching new locations. From real estate negotiations to the creative use of space, she described a collaborative and sometimes unconventional approach. Flexibility and creativity are key as Kayla and her team repurpose unconventional spaces into thriving community hubs.
Her partnership with Switchyards COO Brooks Buffington, who approached site selection with an artsy, open-minded perspective, exemplifies the value of seeing potential in spaces often overlooked by others. The primary focus remains on creating an inviting atmosphere that encourages community and interaction.
The Future of Coworking
Kayla’s vision for the future of coworking is one of continuous evolution. She sees coworking becoming an integral part of more professional environments and believes this trend is only set to grow. Looking ahead, she anticipates a diversification of the coworking model, with new businesses focusing on niche areas like wellness, community event spaces, and unique third spaces like Switchyards.
Advice for Aspiring Coworking Professionals
For those considering a move into the coworking sector from more traditional corporate roles, Kayla advises tapping into existing coworking networks and resources. Engaging with communities through organizations like the Global Workspace Association and resources like This Week In Coworking’s newsletter can be invaluable.
Kayla Gottschalk’s journey serves as an inspiration for anyone looking to leave their mark on the coworking industry. Her focus on creating sustainable, dynamic spaces that foster genuine human connections underscores the enduring appeal and necessity of coworking environments. As she looks for her next adventure, Kayla’s story reminds us all of the endless possibilities in transforming the spaces where we live and work.
Connect with Kayla through her personal website, CoBuilt, or via LinkedIn to learn more about her work and contributions to the coworking community.