In the dynamic world of coworking, few names resonate as strongly as Tonya Surman, a pioneer in the field whose journey has been nothing short of transformative. In this episode with Hector Kolonas, Surman eloquently shared her experiences, challenges, and triumphs in establishing the Centre for Social Innovation (CSI), offering invaluable insights into the evolution of coworking spaces and the sustaining power of community.
A Vision for Social Innovation
Surman’s journey began in 2003, rooted in the inefficiencies of the nonprofit sector. Alongside 4 cofounders, she created a shared space initiative aimed at revolutionizing how nonprofits collaborate and operate. This initiative, starting in Toronto, was named the Centre for Social Innovation, a title reflecting its broader mission beyond coworking.
The Emergence of Coworking
In 2004, CSI opened its doors to 14 organizations at a time when coworking was not yet a defined concept. Surman and her team emphasized shared resources—offices, photocopiers, and even ideas—coining terms like “virtual tenancy” before coworking became the refined concept it is today.
While CSI predates the term “coworking,” Surman discusses the unique positioning of her organization, oscillating between social change and professional spaces. Despite not always being credited with the origin of coworking, the focus remained steadfast on building a collaborative and supportive community for social innovation.
Building Resilience Through Challenges
Surman candidly shares the financial challenges CSI faced over its 22-year history, particularly highlighting the impact of COVID-19. Faced with unprecedented financial pressures, including a dramatic decrease in membership and skyrocketing interest rates, CSI had to strategize, eventually selling one of its buildings to concentrate its resources and sustain operations.
However, this pivot also led to a positive outcome; the building was sold to the city of Toronto to be transformed into an indigenous homeless shelter, an outcome aligned with CSI’s commitment to social purpose. The divestment allowed CSI to stabilize financially and reinvest in its core mission, narrowly avoiding collapse amid challenging economic conditions.
Finding the Sweet Spot
Reflecting on the experience, Surman recognizes the importance of finding a balance between size, mission, and financial stability. For CSI, a “right-sized” operation means serving the community effectively without overextending resources. The transition has positioned CSI for success, maintained by community bonds and a commitment to relationships over mere transactions.
Looking Ahead in Coworking
As Surman looks to the future, she expresses both excitement and caution for the coworking industry. While there is potential for growth and community building, she warns against losing sight of the relational aspects that make coworking valuable. In particular, she advocates for a focus on fostering belonging, fighting loneliness, and nurturing community impact rather than merely facilitating transactions.
In conclusion, Tonya Surman’s journey with the Centre for Social Innovation exemplifies how coworking can be a powerful catalyst for community and social change. Her story is a testament to resilience, adaptability, and the enriching value of community-focused ventures—a narrative that continues to inspire the coworking world and beyond.