Welcome back to the This Week In Coworking podcast journey, where we delve into the dynamic world of coworking with industry leaders. Today, we uncover some valuable insights from Bryce Hill, Vice President of Sales at Denver Coworking LLC (aka The Ohana Network).
Join us as we explore Bryce’s story, the evolution of coworking sales, and the valuable lessons he learned along the way.
ICYMI: The Ohana Network is a group of Venture X and Office Evolution locations operating together.
Introduction: A Journey from Retail to Coworking
Bryce Hill shares his intriguing path into the coworking industry. Originally pursuing a retail training career in Colorado, Bryce was driven by a desire for better work-life balance.
He serendipitously found his way to the corporate offices of Office Evolution, where his journey as a community manager at the space in Golden began. Bryce attributes his entry into coworking to the supportive atmosphere and community-building elements that resonated with his entrepreneurial roots.
The Transition: From Community Manager to Sales Leadership
As his career evolved, Bryce ventured into sales. He emphasizes the importance of understanding customer needs and tailoring solutions specifically for them. Bryce recounts the shift in coworking sales post-COVID, where educating customers about the essence of coworking became crucial.
“Many people know very little about coworking, and it’s our job to ensure they understand its value without feeling overwhelmed,” Bryce notes.
Building a Sales Process for the Coworking Industry
Bryce discusses the nuances of coworking sales and the challenges of balancing instant gratification with personalization. He emphasizes the significance of being adaptable to different customer needs and meeting them where they are, whether through a self-checkout option or a detailed, personalized tour.
Technology and Automation: Behind the Scenes
Coworking sales hinge on integrating technology effectively. Bryce highlights the role of AI and CRM platforms in streamlining sales processes. Implementing tools like the Uniti platform and HubSpot, Bryce ensures a seamless experience for both sales teams and clients. The focus remains on developing a predictable and scalable onboarding experience while constantly seeking improvements.
Lessons Learned: The Importance of Brand Consistency
In a candid moment, Bryce shares a key lesson: the value of consistency in brand messaging. Bryce recalls a misstep when rolling out new coworking plans without considering customer expectations. Acknowledging this mistake, Bryce’s team corrected course, earning praise for their transparency and dedication to customer relationships.
“Filter everything through the lens of your brand,” he advises, reflecting on this experience.
Conclusion: A Vision for the Future of Coworking Sales
Bryce Hill’s insights offer a window into the evolving landscape of coworking sales and the importance of adaptability, community, and technology. His journey underscores the significance of learning from missteps and fostering genuine connections with customers. As Bryce invites readers to join him in Denver for future industry events, he emphasizes the power of mutual learning and growth in the coworking community.
Notable Quotes:
- “Many people know very little about coworking, and it’s our job to ensure they understand its value without feeling overwhelmed.”
- “We need to sell how our customers want to buy; offering a self-checkout option is as vital as providing a personalized tour.”
- “Filter everything through the lens of your brand.”
Join us in discovering more about the world of coworking and learning from those at the forefront of this innovative industry. Stay tuned to more insights from leaders like Bryce Hill, as we continue bringing voices and experiences to the forefront of coworking exploration.