After a decade, Dotted Desks has become BASE. The rebrand features a bold visual identity with fluorescent blues and oranges, replacing the previous muted color palette and unclear branding that was often mistaken for a hot-desking service. Beyond aesthetics, Base is implementing a strategic shift in operations, acting as an intermediary between traditional leasing and managed workspace markets by securing leases and subletting simultaneously.

The company now offers eight prime London locations while also introducing a client-first approach by sourcing and transforming any office space to match specific business needs.