Sam Rosen shares that the news is finally public about the Deskpass, Breather, Industrious (and CRBE-kinda) deal.

In short here's what's happening. Deskpass and Breather will merge, but both platforms will continue to be operated by Deskpass as separate brands (for now). What about Industrious? If you remember back to Week 22 of 2021, Industrious acquired Breather for $3M. Well what this post doesn't share, but other press releases did is that "a spokesperson for Industrious said it would own a 40% stake in the merged subsidiary". How about CBRE? Well... remembering even further back, to Week 8 of 2021, CBRE invested $200M into the firm, and obtained 35% ownership, when they merged their Hana brand into Industrious.

So what does this mean? For operators - technically more bookings through two platforms managed by Deskpass. For Deskpass - two markets of customers to service and connect to spaces. For Industrious - offloading tech which may have been eating into margins. For CBRE - a more valuable/profitable Industrious? Let's see.