Alex Garza makes the point that if you offer virtual office products, keeping your pricing the same across all platforms is one of the most important things you can do, since inconsistent listings confuse buyers, erode trust, and train clients to expect the lowest price they see.

Set a price floor, require every partner to stick to it, and audit your listings regularly to catch violations fast. Alliance Virtual Offices argues that working with a distribution partners who respect your pricing terms is key, and that targeting higher-paying clients over price-sensitive ones leads to better retention and more revenue long-term.