Jerome Chang shares a Bisnow piece exploring the "new" Living As A Service shift happening in multifamily, comparing it to coliving and drawing a conclusion that we've seen time and time again when it comes to coworking.

In short: coliving is associated to "college dorms for adults", so big asset owners needed a new term, much like coworking was once only seen as a solution for freelancers and small teams.

We are already seeing resort brands and gym/lifestyle brands dip both feet into coworking + concierge living.