Juan Hilario at Alliance Virtual Offices notes that two-tier virtual office pricing usually pushes clients to the cheapest plan, so a three-tier setup works better. Set entry at market rate, price the middle tier at 1.5 to 2x entry with add-ons like lobby listing or mail notifications, and make premium 2.5 to 3x entry with full service.

This is a popular sales tactic called price anchoring, and something you'll see often when you sign up for online services. Are you utilizing it in your pricing? Why or why not?