Andre Chong shares that JustCo have introduced a fantastic marketing campaign, and DIY-booking flow, called The Boring Office: "No barista. No nap pods. No kombucha on tap. Just a clean, private office that works, the way you need it to."

While I wouldn't agree that they're "the first brand to make coworking offices bookable online", its fascinating to see them zig towards a no-frills offering while others zag towards more premium offerings. Also love how internal window-less units are promoted as 'more private', very clever.