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Jessie Glew shares findings from a recent pricing experiment the WOTSO team ran last month - and what it could highlight around how businesses are changing their relationships with office space.
The expriment? They dropped their day pass price from $66 to $22 each. The findings? Day pass revenue more than doubled (up to 6% of total rev) and the way people purchased changed (close to 70% were buying passes via e-com portal vs 30% the month before).
Also, a few businesses bought in VOLUME, with some grabbing up to 1,000 day passes.