Daniel Wheble announced that The Boutique Workplace Company will open a new 10,500 sqft office in Cheltenham’s Jessop House in March 2026, under a management agreement for the ground floor of the landmark Grade A building. Positioned between the train station and town centre, the space will extend the firm’s model to support small businesses in Cheltenham’s business community.

Daniel Wheble asks if management agreements (and therefor landlord partnerships) are the future of flexspace deal structure. Although not new, there was a 4x uptake of management agreements in 2022 compared to the year prior, according to data from Workthere.

Hidden within the post is another popular, but often unsung, strategy of ‘structure duality’, in which The Boutique Workplace Company leverages both traditional leases and management agreements to operate a diverse range of properties. This duality is something I’m watching closely and can’t wait to dig into deeper as an undercurrent trend here in the newsletter and on the podcast.

Daniel Wheble summarizes an article on what the workspace sector can learn from retails’ 20+ years of implementing hybrid experiences.

They note that digital and physical experiences should work together, places should be culturally relevant, stubbornness not being a virtue, and that people are most critical resource to any business.