Sonder

Sonder manages short-term rentals across North America, Europe and Dubai.

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🏨 Hotel giant adds apartment rental concept brand

Marriott and Sonder have announced a partnership in conjunction with a separate deal securing additional liquidity for the apartment style hotel brand. 9,000 units will be added to the Marriott portfolio in a license under the newly created "Sonder by Marriott Bonvoy" brand.

The world’s largest hotel company finds a way to boost year over year unit growth while the apartment style hotel concept gets access to a massive pipeline of customers and a vote in confidence that travelers are looking for more Airbnb alternatives: Residential locations or style without the headaches of overbearing hosts or expensive cleaning fees. Although not strictly workspace related, it does make us wonder if given other stories this week, we could see more M&A interest from hotels for coworking brands too – or the inclusion of such spaces into travel reward point programs.

πŸ’¬ Discuss this Β· πŸ”— Direct Link Β· ⏱️ 175 days ago Β· πŸ“© Week 34, 2024 Β· πŸ“° News & Views

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