Proximity

Proximity provides simple, powerful workspace management technology to improve the way people collaborate and work.

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😭 Yay! Even more competition for the cowork keyword!

Mike LaRosa digs into the news around Anthropic’s new AI orchestration platform, called Cowork.

Mike explores what this could mean for your spaces, SEO, industry terminology… and a light flutter of challenges for your favorite industry-newsletter-turn-encyclopedia with coworking in the name.

💬 Discuss this · 🔗 Direct Link · ⏱️ 158 days ago · 📩 Week 03, 2026 · 📰 News & Views

🎧 Listen to this.

We’re about half way through our conference advent calendar, in which we share the discussions Mike LaRosa and Olivia Lutz had with Peter Demidov, Tim Schabsky, Gabriela Hersham, Brad Krauskopf, Fofie Mimi-Saltiel, Yuta Aoki, Vanessa Sans, Izzy Ahrbeck, Pauline Roussel, Ashley Proctor, Wissal Chab, Sherri Tao, Fiona Ross and Jean-Yves Huwart.

💬 Discuss this · 🔗 Direct Link · ⏱️ 192 days ago · 📩 Week 50, 2025 · 🎙 Discussions

✨ From Flex Workspace to Fantasyland

TWIC Podcast co-host Mike LaRosa shared insights and takeaways from his recent milestone birthday at Walt Disney World.

Who would have guessed that flexible workspace and a Disney Parks trip had so much in common? Mike explores how choice, flexibility and community building are key in both settings. In addition to the importance of personalized experiences, technology that enhances human connection and helping create unity both virtually and in person.

💬 Discuss this · 🔗 Direct Link · ⏱️ 501 days ago · 📩 Week 06, 2025 · 📰 News & Views

🔥 Aggregator market heating up and heading for consolidation

Mike LaRosa shares his observations on an increasingly competitive flex workspace aggregator market and draws some comparisons to a surprising 90s tech partnership where competitors (Apple and Microsoft) partnered up together.

💬 Discuss this · 🔗 Direct Link · ⏱️ 559 days ago · 📩 Week 50, 2024 · 📰 News & Views

💸 Indie operator doubles revenue by implementing software

Mike LaRosa shared a recent post by Coworking Whistler in a Facebook group about the near-immediate impact implementing coworking space management software had on their business.

In short, they achieved a 200% increase in short-term booking revenue within two months of implementing Proximity, transitioning from manual operations to automated systems. In 2025, there are still a number of indie operators forgoing implementing tech.. and evidently revenues.

💬 Discuss this · 🔗 Direct Link · ⏱️ 564 days ago · 📩 Week 49, 2024 · 💻 Workspace Tech

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