Deskworks rolled out a refreshed brand with a new logo, updated color palette, and a redesigned website aimed at making it easier for coworking and flex office operators to understand and evaluate the platform.

The update was driven by Barbara Sprenger (Founder & CPO), whose background as an actual space operator shaped the software from day one, and Reed Thompson (CEO), who says the goal is building toward a more complete, connected platform. If you run a coworking or flex space, the new site is worth a look, as it now has clearer product pages, detailed pricing, and a dedicated integrations page.

Barbara Sprenger, founder of Deskworks & CEO of Satellite Workplaces since 2009, shares some notes on the consolidation we’re seeing on both the operator side and the vendor/tech side.

Barbara also reminds operators what they should keep in mind as the number of operators & vendors may shrink.

Barbara Sprenger shares lessons from their journey from creating coworking spaces in 2009 to building the software solution that is now known as Deskworks.

Barbara Sprenger from Deskworks shared her 3 key takeaways from the recent coworking even in Seattle as coworking grows in lots of directions.

They are that there’s a lot of room for different types of operators and business models; there’s a shift in power required between aggregators and space operators; and the conference program and attendees were wonderful.