Max Freedman, founder of Spice, outlined 10 predictions following the recent Toast + Uber Eats strategic partnership announcement, forecasting that POS systems will become marketing command centers with closed-loop attribution, real-time offer engines, dynamic pricing by daypart and demand, and allowing automated promotion budgets to replace calendar-based campaigns. Freedman predicts this will compress campaign setup workflows, shift team structures from multiple tab-hoppers to single growth ops leads, and pressure DoorDash to ship similar POS-native integration within 6 months.
For flexible workspace operators, this signals the increasing convergence between space management platforms and aggregators to enable similar closed-loop attribution, dynamic desk pricing based on demand patterns, and automated member acquisition campaigns driven by booking behavior and profitability scoring. Not far off from what it looks like the team at Yardi is up to after aqcuiring WUN Systems (now Yardi Kube, Hubble and Deskpass.