Welcome back to the This Week In Coworking podcast feed! It’s your host, Hector Kolonas, and today we dive deep into the world of coworking spaces, video, funding and creativity with Jon Thompson, the creative force behind an exciting new microdrama called “Coworking.”
Introduction to Jon Thompson and His Journey
Jon Thompson hails from Cincinnati, Ohio, operating out of an exclusive coworking community called the Warehouse. With a rich background in marketing and social media, Jon’s journey began at the USTA and the US Open in New York 15 years ago. From there, he ventured into roles at Snapchat, Mars, and Kroger, eventually developing a passion for storytelling and creativity in the tech-driven world of Web3 and crypto.
Jon’s Coworking Experience
Jon’s coworking journey spans several locations, starting with WeWork in New York City during a pivotal time at Mars. There, he and his team brought social media strategy in-house, a process rich with creativity and collaboration. More recently, Jon has been working from an invite-only coworking space in Cincinnati, illustrating the diversity and utility of coworking environments across different stages of his career.
The Genesis of “Coworking”
Why a miniseries now? Jon was drawn to the microdrama format’s potential for storytelling and brand alignment. With 15 years of experience in brand growth and storytelling, Jon found that the short, impactful format of micro series offered a way to tell engaging stories without the financial burden typical of traditional television pilots. His new series, “Coworking,” comprises eight episodes, each two to three minutes long, all filmed in a vertical format perfect for platforms like Reels, TikTok, and YouTube Shorts.
Plot and Characters of the Series
The series centers on the vibrant world of coworking spaces, capturing the diverse personalities and dynamics within. Two competing startups producing IV hydration drinks find themselves vying for the same investment. These startups, nestled across the hall from each other, bring drama and humor as they tackle the challenges of their shared space.
In addition to these rival companies, the series features a community manager, a therapist, and a wellness influencer, blending personalities and professions with comedy and conflict. It’s a true reflection of modern work life’s intricacies, presented in a light-hearted yet poignant manner.
The Role of Coworking Spaces
Much of the series’ authenticity roots from being filmed in real-world coworking spaces. Union Hall Coworking in Cincinnati not only hosted this creative endeavor but also invested in the project, recognizing its ability to showcase Cincinnati’s entrepreneurial spirit. Jon’s approach to sourcing locations and resources epitomizes the ingenuity synonymous with both filmmaking and the coworking ethos.
Distribution and Community Engagement
The series, “Coworking,” embraces an innovative distribution model across social media platforms, with active involvement from local influencers and talent. Jon encourages coworking spaces globally to adopt the series as a narrative that mirrors their own experiences, fostering community engagement and conversation around the modern work environment.
Collaboration and The Future
Looking ahead, Jon hopes to further integrate real companies into the storyline, offering an opportunity for brands to share their narratives through this medium. There are aspirations for future seasons and potential partnerships that could enhance both storytelling and marketing exposure.
Jon extends an open invitation for coworking spaces and brands to get involved in promoting this unique portrayal of the coworking domain. From content sharing to potential watch parties, everyone is encouraged to partake and contribute to this evolving story.
As we anticipate the premiere of “Coworking,” Jon Thompson’s tale of creativity and collaboration serves as a spirited reminder of the magic that coworking spaces can cultivate. Join us in supporting this innovative endeavor by following its journey across social platforms and engaging with its content. Let’s celebrate the essence of coworking, both in reel and real life
Subscribe to the show’s Instagram @coworkingmicro