Jamie Dundas, Managing Director of Good Space, shared how advice from an event expert transformed their event design philosophy. A quote about creating "gatherings that I wish existed in the world" led the team to acknowledge their own discomfort at traditional networking events. Rather than forcing conversation, they developed a gamified checklist giving attendees multiple activities to choose from, providing easy conversation starters and exit strategies.

The approach proved successful with several attendees completing the entire checklist and expressing enjoyment. This shift away from "traditionally dreadful" networking formats towards creating events that address social anxiety can provide structure for meaningful interactions.

What’s it like to close two spaces? David and Jamie, leaders at Good Space in the UK, reflect on the closure of two venues earlier this year, emphasizing lessons learned during the challenging process.

Jamie Dundas shares that Good Space have not only launched a new website and rebrand, but refocussed on what gives their business (and team) purpose – and to regroup around their most important members, the hotdeskers.

Jamie Dundas, Managing Director at Good Space has outlined his company’s structured approach to team gatherings as part of a four-part series on "scaling with soul" in multi-venue hospitality businesses.

The framework includes weekly "Snippets" for Monday information sharing via Slack, 30-minute Friday "Huddles" focused purely on culture and learning, and highly structured "Level 10" meetings based on the Entrepreneurial Operating System that use timed segments to ensure efficiency and focus. Monthly practices include commercial reviews and "Zoom Outs" – one-on-one coaching sessions held outside the workspace that focus on professional development, role optimization, and addressing friction points that prevent team members from doing their best work. Dundas emphasized that while small businesses often excel at culture but struggle to scale, and larger businesses may grow quickly but lose their soul, purposeful meeting structures can help maintain both elements effectively.

Jamie Dundas shares the first in a four-part series of articles on ‘scaling with soul’ looking at how coworking brands can grow and balance the tension between ‘scale’ and ‘soul’. Using lessons from scaling Good Space.

This post looks at the wins and challenges of giving each location in a network their own brand.