ThisWeekInCoworking.com

Week 7, 2022

26 things you may have missed including flex demand exceeding supply, about belonging, two new OS launches, desk prices recovering in the UK and more.
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๐Ÿ—ž The Video Summary

This Week is sponsored by…
CORTย Furniture Rental

CORT Furniture Rental is challenging business leaders to rethink the workplace in 2022 and beyond.

Experiment, measure, modify, and repeat with CORT Furniture-as-a-Serviceโ„ข.

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๐ŸŽ‰ Coworking celebrations.

๐Ÿ† CoWrks wins “Coworking Space Design of the Year”.

Nihareeka Rode shares that CoWrks were bestowed this award by Realty+.

๐Ÿ‘‰ Read this

๐Ÿ“ฐ Coworking news & views.

๐Ÿ“ˆ Demand for flex space will soon exceed supply says analysis.

GlobeSt reports on CBRE‘s recent analysis of flex offices in 49 North American markets.

They found that 15 markets recorded a net expansion of flex square footage, with the biggest expansions being in secondary and satellite markets.

Alongside commentary leaders from CBRE, JLL Flex, Avison Young and others, the article goes on to highlight that the popularity of flex office is growing faster than some users and landlords realize.

๐Ÿ‘‰ Read this

๐Ÿ–– “Its about belonging”

Those McKinsey folks hit it out of the park again with this piece. Although not specifically coworking-related, they highlight that in order to retain employees organizations need to evolve their approach to building community, cohesion and sense of belonging at work.

Know what coworking spaces and operators are great at doing? Building community, cohesion and a sense of belonging.

I know I’m not the only one thinking of the opportunities opening up here. Right!?

๐Ÿ‘‰ Read this

๐Ÿ’™ Why remote workers love coworking.

Katharine Chestnut shares 10 reasons why remote workers love coworking from Alkaloid Networks.

Content like this makes it easier for remote workers who haven’t been given a coworking stipend make the case for why there’s a fantastic third option between working-from-home and the office.

๐Ÿ‘‰ Read this

๐Ÿ—ž Local coverage helps explain coworking.

The Pearl Works were recently covered by their local paper.

Whilst this is great for them, and their local community, I’d like raise two great takeaways from this story.

1. The article explains coworking to a new audience who may not have heard of it, or maybe only heard of it in a negative light on a documentary. The more people learning about coworking the better, in my books.

2. There’s almost always a local story to tell. Reach out to your local papers, invite journalists to spend an afternoon a week working from a hotdesk, connect them with your story, the stories of your members, and they may become powerful allies in amplifying the impact you’re making.

๐Ÿ‘‰ Read this

๐Ÿ“† A few notes on planning an inclusive marketing calendar.

The February challenge from the Coworking IDEA Project, facilitated by Sonia Thompson, is to plan an inclusive marketing calendar for your coworking community.

Increasingly brands are focusing their energy on finding ways to make the communities their customers are a part of feel seen and like they belong.

A big part of doing that is by celebrating and acknowledging special days and months that have meaning for a particular community. Whether it is Black History Month, Pride Month, or Ramadan, it is smart practice to think about if and how your brand will engage in these established observances of the different communities you serve.

๐Ÿ‘‰ Read this

๐Ÿ‡ง๐Ÿ‡ช Belgium approves four-day week & right to disconnect.

Euronews reports that Belgium’s coalition government have agreed on a labor market reform package that includes giving employees the right to request four-day weeks for up to six months, and to ignore work-related messages after hours, without fear of reprisal.

The package also contains more protection for gig-economy workers, and follows similar moves by governments who are looking to support and protect employees rights about how, where and when they work.

๐Ÿ‘‰ Read this

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๐Ÿ’ป Coworking technology.

๐Ÿ™ˆ They made the mistake of asking me about coworking automations.

Helga Moreno from andcards invited me to answer a few questions about where coworking technology and automations were headed.

I tried to answer as short-form as possible. I tried, but failed.

We discussed how coworking spaces are (or should) plan their automations and workflows around the core of coworking – hospitality.

๐Ÿ‘‰ Read this

๐Ÿค“ Sensor co launches ‘operating system for physical spaces’.

Jakub Krzych shares that after 10 years of research & development, Estimote, Inc have released SpaceTimeOS – what they call ‘a new operating system for the physical world’.

The example they share is that by putting their new sensors in the corners of a room, it will create a digital ‘copy’ (called a digital twin) of the space with real-time positions of all objects within it. This copy can then have code or apps added to it, so that certain actions or movements in the real space can trigger pre-programmed actions.

As a workspace tech geek, I’m so so so excited by tech like this, especially when married with a powerful Operation Stack and smart automations.

๐Ÿ‘‰ Read this

๐Ÿš€ Workspace operator launches hybrid work operating system.

Daan van Rossum from Dreamplex quietly added a new additional role over the weekend. He’s now the CEO at FlexOS, a platform for companies who have their own spaces to launch and run hybrid workplaces.

I know for a fact that there’s another co-founder, who’s previously built tech for coworking spaces, but I don’t think that’s been announced just yet. And no, it’s not me.

๐Ÿ‘‰ Read this

๐Ÿ˜ฎ Booking platform bets bookings on winning employers over.

Stephan Meijers shares a creative strategic move from localdesk, a booking platform in The Netherlands region. Essentially they’ll let employees book a workspace or meeting room for free, and they’ll then contact the employer to cover the cost.

As ‘corporate coworking’ heats up, this is a new method for trying to bring in new employer contracts. Just goes to show that platforms are getting really creative around how they grow demand for your workspaces.

๐Ÿ‘‰ Read this

โ˜๏ธ Canadian flex operator upgrades their air monitors.

Kane Willmott shares that iQ Offices are the first flex operator to have rolled out the latest Poppy devices to continuously monitor the air in their spaces.

Fascinating that each unit can monitor 1.5M liters of air each week for 1,000+ people to detect viruses, bacteria and mold.

๐Ÿ‘‰ Read this

๐Ÿ“ˆ Coworking data.

๐Ÿ‡ฌ๐Ÿ‡ง Desk prices see recovery as demand for flex up 82%.

Workthere shared recently that the average price for a private desk in the UK reached ยฃ443 (approx. $599) in 2021, up 14% from the year before, but still down 16% from the highs of 2019 (ยฃ529/$718).

They also share that regions outside London saw a quicker price recovery with a 30% increase to ยฃ304 ($411) per private desk, compared to a 2% rise in the capital.

Enquiries for flex space with the firm saw an increase of 82% from pre-pandemic levels, with demand being driven by occupiers who previously worked from home (up 170%) or who are seeking temporary space (up 117%). Interesting that 13% of the demand came from companies entering the UK market for the first time.

๐Ÿ‘‰ Read this

๐Ÿค Coworking market moves.

๐ŸŽพ New location announced in Wimbledon Village.

Spacemade have announced a new location they’re launching called Common Ground in Wimbledon Village in April.

This location is around 45 mins from Bank station, and about an hour from Old Street so this is definitely an offering for the 68,000-or-so folks who live there, and may not want to commute into the city center.

๐Ÿ‘‰ Read this

๐Ÿš€ Operator expands in San Diego, Carlsbad and Pacific Beach.

David Adato shares the news that due to skyrocketing demand (and 2x-3x meeting room bookings) Downtown Works are expanding their flagship Downtown San Diego and Carlsbad locations and opening a new location in Pacific Beach.

๐Ÿ‘‰ Read this

๐ŸŽ™ Coworking conversations.

Jamie Russo and I discuss why aggregators are increasingly important for coworking spaces, and what industry trends I’m most excited about on the Everything Coworking podcast.

๐ŸŽง Listen to this

Liz Elam chats with Justin Harley, from Yardi, about the application of technology and single source of the truth on the GCUC Coworking Podcast.

๐ŸŽง Listen to this

John Williams chats with Pauline Roussel about the world of coworking and their new “Around the World in 250 Coworking Spaces” book on The Instant Group’s podcast.

๐ŸŽง Listen to this

Mike LaRosa, Jerome Chang, Jen Luby, Katharine Chestnut, Lauren Walker, Iris Kavanagh, Shervonne Cherry, William Edmundson, Rubin Beckner and others discussed last week’s newsletter on Clubhouse.

๐ŸŽง Listen to this

Bernie Mitchell discusses a few things including how the biggest issue with coworking is that most people don’t even know what it is on the Coworking Values podcast.

๐ŸŽง Listen to this

๐Ÿ“† Coworking events.

๐Ÿ‘‹ Discuss this newsletter.

Feb 18: Join other TWIC readers in discussing this week’s newsletter, the stories I shared and the trends they may represent.

๐Ÿ‘‰ Attend this

๐Ÿฅƒ PropTech LDN Happy Hour.

Feb 23: The next PropTech LDN meetup date is set, and open for all interested in technology for coworking, offices, retail, residential and everything in-between.

๐Ÿ‘‰ Attend this

๐Ÿ—บ Convo: Get your website right.

Feb 25: The next Coworking Convo dives into getting your coworking website right.

๐Ÿ‘‰ Attend this

โœ… Coworking websites that convert.

Mar 1: Part webinar, part hot-seat. Taylor Mason will run over examples of website copy that converts into coworking clients, and offers live feedback on your website in this free webinar.

๐Ÿ‘‰ Attend this

๐Ÿคฏ Technology. Behaviour. Data.

Mar 31: TBD ‘Espรฉrance is focused on expectations of the future. Hear trends and get insights from The Economist, VCs, Founders, Neuroscientists, New York Times bestselling experts and more. Use coupon TWIC25 to get 25% off your virtual passes.

๐Ÿ‘‰ Attend this

๐Ÿ’ผ Coworking jobs.

Find or post coworking jobs for free here.

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

Other Summaries.

Week 25, 2022

This week we see why a VP disliked coworking, new stats from India, increased competition with landlords in Australia, an ask for support, and more.

๐Ÿ‘‰ Read this.

Week 24, 2022

A shift in how space is found, a new coworking awards program, the future of space is flex, soft-landing with coworking in Venice, traditional expansions in US and NZ, could platforms be more supportive, and more.ย 

๐Ÿ‘‰ Read this.

Week 23, 2022

Some topics we see this week: a coworking tragedy, gyms, two hotel + workspace moves, a look into Africa, a huge 4-day week trial, insights behind adapting a 90M sqft portfolio, $500B in value destruction and more.

๐Ÿ‘‰ Read this.

Week 21, 2022

This week we explore a thought experiment, a hiring advantage, believing in community, HR teams doing viewings, acoustics, creators in London, big proptech rounds, M&A in Hong Kong, pouring millions into a hyperlocal economy, and more.

๐Ÿ‘‰ Read this.

Week 20, 2022

This week we saw a grocer + coworking partnership, AI-driven dynamic pricing, airport lounges added to a booking platform, a P3 hub launch, data on average hotdesk pricing, more cross-Atlantic market moves, and more.

๐Ÿ‘‰ Read this.

Week 19, 2022

This week we explore writing down ideas, see coworking stories from London, Canada, Madrid and insights from Australia, as well as look into mail management, state of flex data syncing, e-scooters, what’s happening with those 800 closed locations and more.

๐Ÿ‘‰ Read this.

Week 18, 2022

This week we explore subtext to Airbnb’s announcement, airline miles from workspace bookings, a billion-dollar takeover, 5 million steps for charity, a mega franchise merger and growth in flex demand and supply across US, Canada and the UK.

๐Ÿ‘‰ Read this.

Week 17, 2022

This week we explore 2 coworking opportunities in appliances & hygiene products, a 300% increase in demand, more M&A, tips for coworking tours, and flex arbitrage.

๐Ÿ‘‰ Read this.

Week 16, 2022

An 8.7% dip in local footprint, a US franchise spin out their software, a new academic study, explore ad spend arbitrage and a space partnership aiming for 500 locations.

๐Ÿ‘‰ Read this.

Week 15, 2022

This week we explore if buildings can have souls, the office sector’s cataclysmic change, if architects suck at designing coworking spaces, see WeWork + Yardi partner up, see US flex demand soar up by 58%, a strategic investment tying up SaksWorks + Convene, a $30M investment into coworking in Tier II cities in India, and a prop dev in London doubling down on flex. And more.ย 

๐Ÿ‘‰ Read this.