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▶️ 25-ish Minute Weekly Recap
📰 Coworking news & views.
📋 How to hire for coworking #
Who do you look for? What questions do you ask? What information do you provide?
Coworks asked Alora Daunt of The Pearl Works, Karen Tait of The Residence, Matt Irvin of Cocial, and Sam Shea of FLOC (Future Leaders of Coworking) to share what works for them, what didn’t work the way they thought, and what they do now.
Plus Alora Daunt shared a downloadable guide!
👉 Read this.
🧭 Already connecting your neighborhood? Check this out… #
You’re probably already a connector of your members, and their networks, to the best bits of your neighborhood. EqualSpace‘s Citi Medina shares how they’ve turned those smiley recommendations into an interactive platform that guides folks about where to eat, stay and play in and around Newark, New Jersey.
👉 Read this.
🏷️ Posting on social regularly but not seeing real results? #
Cobot share tips from branding strategist Petra Bijvoet around why social media should start with clear identity, not just content ideas, along with a simple exercise to help clarify your positioning.
👉 Read this.
👏 Some placemaking observations… #
Emilie Lashmar shares her takeaways from the panel at ARC Club‘s Tottenham launch event.
In short: communities aren’t programmed into existence, empty ground floors are an opportunity for those willing to make it work, flex isn’t a nice-to-have anymore and a few more great points.
👉 Read this.
🏋️♀️ A deeper look into that gym-slash-incubator in NYC #
Back in Week 27, 2025 we explored how Brian Distelburger believed a gym in NYC was the next unicorn factory.
This week we saw a report by Will Zimmerman for NYNext, into how the Flatiron location of Chelsea Piers Fitness has become an unlikely de facto office for some of the city’s most notable young tech entrepreneurs.
Trend: Gen Z and the future of workspaces.
👉 Read this.
💡 On the expanding role of flex workspaces #
Wesley Edmonds, Director of Workplace at OFS, shared a summary of some conversations she led with a few Coworking Leaders including Caroline Hecht (Preferred Office Network) and Mara Hauser (Workplace Studio and 25N) and connects the dots to explain how "flex is moving from trend to tangible impact".
👉 Read this.
🤓 When proximity is not enough… #
The hidden cost of proximity, without connection and community, in a coworking space is very real.
Cat Johnson explores how you end up with a lack of energy, low engagement with your members, minimal (or nonexistent) collaboration, and the overall feeling of a transactional environment.
👉 Read this.
👋 Insights from, and about, the CEO of The Yard #
Jed Morley shares an interview with Ary Krivopisk, who became the CEO at The Yard in late 2022 – after a career that spanned Bank of New York, HSBC, FSA Group and WeWork.
👉 Read this.
📼 New Viral video: The Ensh*ttificator #
Finn Lützow-Holm Myrstad, director of digital policy at the Norwegian Consumer Council shared a viral video highlighting how terrible the ensh*itification of everything has gotten.
The video is produced by NewsLab AS, the same agency behind Visit Oslo’s also-viral "Is it even a city?" tourism ad. The purpose? A report (along with 70 consumer groups & firms across Europe and the US) into how this is impacting consumers and society at large.
Thought: As our industry grows, how do we make sure we don’t make our product (or collective brand) worse while chasing results that always go up and to the right?
👉 Read this.
⚖️ The difference between the coworking ‘ask and ‘stay’ #
Paul Dutnall shares a fascinating pattern he’s observed over his years at Work.Life around how businesses use their spaces – and explores what the real "product" of coworking may actually be.
Initially the ‘ask’ is functional. (We need X with Y and Z would be great.) But what gets them to ‘stay’ is emotional. (We feel energized here, we form better ideas, we belong…)
👉 Read this.
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💻 Coworking technology.
📑 HubSpot teases Contract objects coming in April #
Przemek Orlikowski celebrated the fact that HubSpot recently rolled out a "Contact" object and why it matters (especially when compared to Deal objects) when it comes to managing recurring revenue.
When asked why some can’t see this yet, it’s currently in beta and is expected to roll out in April.
In short: Recognized Revenue > TCV, Contracted vs. Billed views, Dedicated Renewal Lifecycles, and much cleaner data.
👉 Read this.
🧩 Nexudus makes it easier to sell fractional offices #
Nexudus becomes the first inventory system to release a fractional office feature that lets operators split one office across multiple teams – and sell it with different service tiers or add-ons.
ICYMI: We introduced the emerging trend of Fractional Office in our first Undercurrents edition back in June 2024. The term, and the premiums earned on this product SKU has only grown since then.
👉 Read this.
🦞 The Claws are coming… #
Stefan Friend shares how he, and a multi-agent AI system running OpenClaw on two Mac Minis helps run his coworking space (Tabbris) in Charlotte, a consulting business and keeps a full-time role at Bank of America.
As he mentions, millions of people are building with AI tools, and figuring it out as they go. And this includes using OpenClaw for running coworking space tasks. Watch this area, the bots… they are a-coming!
👉 Read this.
🗺️ Google adds “Ask Maps” to answer real-world questions #
Miriam Daniel at Google Maps, shared that they’re rolling out "Ask Maps" that allows the platform to answer real-world questions conversationally (and Immersive Navigation to avoid missing immediate turns).
Not only does the chat offer more context around a restaurant or road trip, or say… your coworking space, they also share that users are able to make reservations, save places, and share them with friends via the chat interface too. How will you show up in Ask Maps?
👉 Read this.
📲 Alliance expands Instant Bookings to Kube and DeskWorks partners #
Juan Hilario shares how, and why, Alliance Virtual Offices has expanded their integration infrastructure to bring their Instant Bookings for meeting rooms to operators using Yardi Kube and DeskWorks.
This expands on previous integrations announced for operators on Nexudus and OfficeRnD, and helps place reservations (and their useful data) inside the actual inventory system, not just added to a calendar, while avoiding double-bookings and streamlining reporting & reconciliation.
👉 Read this.
📈 Coworking data.
🚀 U.S. Coworking Grew 15% in a single year #
New data from Yardi Kube: the U.S. added 609 net new operators (and nearly 1,200 locations) in a single year, with secondary markets outpacing gateway cities and enterprise demand continuing to accelerate.
But what is that in sqft Hector? I’ll tell you… that’s 22.5M sqft of coworking space added to the US market. As for share of US office market, that’s now up to 2.2% from 2% in early 2025.
👉 Read this.
🧠 11 Research Contributions from RGCS 2026 #
Rosee Shrestha at Cobot wonders what coworking operators can learn from the latest academic research.
From hybrid work and urban resilience to community governance, this recap highlights 11 insights shaping the future of coworking.
👉 Read this.
🧮 Where OurHouses 400k visits in 2025 landed #
A look at some of the numbers from OurHouse, which I introduced to many of you recently when they got backed by Blackstone. During 2025, across 2 Houses, members booked 37,800 hours of kids’ classes, 55,000 hours of adult fitness classes and 98,000 hours of childcare in 2025 from Jan to Dec.
While Charlie Gardiner doesn’t explicitly share how many coworking hours were booked in 2025, his observation that their value comes from "a mix of things happening under one roof and the flexibility that gives families" rings true to what we’re seeing with mixed use and childcare projects.
👉 Read this.
🌎 Vast reports strong performance and continued expansion in 2025 #
Vast, closed 2025 with strong year-over-year performance across systemwide sales, membership growth, franchise development, and international expansion. Venture X reported an 11% increase in annual revenue, while Office Evolution reported a 13% increase. Venture X grew its global membership base by 67%, Office Evolution by 50%, and Intelligent Office surpassed 4,800 members across its locations and virtual service channels.
ICYMI: I chatted with Jason Anderson, the group’s CEO, about their recent move to spin out of UFG.
👉 Read this.
🤝 Coworking market moves.
🇳🇬 Lagos sees AfricaWorks’ funds first acquisition #
AfricaWorks expands in Lagos via first deal of the investment fund that bears the same name (AfricaWorks Investment Partners).
AWIP acquired the mixed-use business park in Lagos, Nigeria and will redevelop it into a flex hub set to open in Q3, 2026.
👉 Read this.
🇺🇸 Brooklyn gets a 7k sqft Regus #
Brooklyn was recently named one of the US’s fastest growing flex markets, so it’s no surprise that Jeff Doughman shared that Regus adding another 7k sqft of flex space in the borough.
👉 Read this.
🏨 Sheraton dives back into premium meeting space market #
I don’t usually share adverts, but when Sheraton Hotels promotes that they offer bookable meeting studios, with fresh pastries, to over half a million followers… it’s something worth noting.
I expect to see many more hotels stepping back into the competition for day offices and huddle spaces.
👉 Read this.
🇬🇧 Huckletree officially opens The Forum #
Huckletree share that The Forum, their boutique events venue at 40 Leadenhall, is now officially open.
👉 Read this.
🇺🇸 After a decade, OE Westlake Village expands #
Office Evolution Westlake Village has relocated to a newly designed 10,000 sqft space, nearly doubling its original capacity.
The expansion also marks a leadership milestone. Longtime Director of Operations Ashlynne Balikian, a local resident who helped guide the center’s growth and led the design of the new space, has formally stepped into co-ownership alongside founder Tom Warekois. The previous location maintained a steady waiting list, prompting the move to a larger footprint that includes 39 private offices (most already leased), coworking areas, and meeting space.
👉 Read this.
🇺🇸 Industrious announces ‘worlds largest flex space’ #
Industrious announced that they’re expanding their footprint at Tower 49 from 240k sqft to 292k – almost half of the 600k office tower in Midtown Manhattan.
This adds 2 more floors of dedicated amenities, a building-wide lounge, event space, and include showers and a parenting suite in the former WeWork HQ, and is expected to wrap by EOY. PS Industrious originally secured a 10-year management agreement for the original 240k sqft in 2024, but the financial terms of the expansion were not shared.
👉 Read this.
🎙 Coworking conversations.
Glen Hicks tells Jamie Russo all about why, and how, he built a self-serve coworking space… that he runs from 3 hours away.
On this episode of the GCUC podcast, we sit down with Justin Gurland, Founder & CEO of The Maze, an alcohol-free members club in New York City that’s redefining how adults gather, connect, and build community.