Taylor Mason from Talemaker shares why you shouldn’t just create content and leave it to die an inglorious death. Instead he shares how to create a content distribution strategy thats give each content concept the life it deserves.

If your marketing feels messy (like spaghetti on a wall), duct-taped together, or like a hodgepodge of loosely related activities, in Episode 3 of 2 Marketers and a Coworking Podcast, hosts Taylor and Kevin cracked open a proverbial crayon box and drew out the 6 P’s of creating a coworking marketing operating system: places, planning, projects, processes, people, and performance.

On the 2 Marketers and a Coworking Podcast, Taylor Mason and Kevin Whelan discuss ten KPIs that matter for coworking spaces—not just the ones that make your dashboard look good, but the ones that help you figure out if your marketing’s doing what it’s supposed to: driving revenue.

Don’t let AI tools fool you into thinking it’s easy to create great content. It isn’t. Taylor from Talemaker shares that while AI can—and will—help augment the process, it’s no silver bullet for putting your content on "auto-pilot".

While most coworking operators focus primarily on marketing-oriented email campaigns, non-marketing emails are equally valuable. And when you automate them, they can help you boost retention, enhance your member experience, and drum up social proof – on autopilot. Talemaker share four types of emails you should be using (along with copy-paste-able templates) and get step-by-step instructions on how to automate them.