The team at Optix shares why industry veteran Geoff Wood recently switched Gravitate‘s 4 coworking locations over from Proximity.

Why are we sharing what is essentially a marketing case-study? Because of the reasoning, and how it sits within the trend of monolithic-vs-modular stacks.

Wondering how technology will transform the coworking industry? Join us for a 45-minute conversation where we explore the latest trends in coworking technology with special guests Francesco De Camilli, Bernie Mehl, and Kia Rahmani!

Francesco De Camilli is the CEO and Co-founder of Uniti AI, an AI-powered inbound SDR used widely by coworking and flex spaces.

Bernie Mehl is the CEO of Kisi, a cloud-based access control and security system that is paving the way for flexible spaces.

Kia Rahmani is the CEO and Founder of Optix, a coworking platform that is paving the way for automation in coworking.

Together we’ll unpack how automation and AI are shaping the industry, and what we can expect for the future of coworking technology!

Did you miss the webinar hosted by Optix? They recently hosted industry leaders in a discussion about what coworking operators need to know in 2025 – and then shared this summary.

In marketing, there’s no one-size-fits-all approach; operators should tailor strategies to their audience and market. Referrals and community engagement remain powerful tools. Regarding technology, integrations are key for streamlining operations, and automation can reduce manual work. Virtual mail offers a significant revenue stream, but compliance and risk management are crucial. Finally, member experience and hospitality are paramount, with events making a comeback and skilled community managers playing a vital role.

The team at Optix share 5 marketing channels that are working for space operators in 2025. From Google Ads, to Local SEO, to online communities, neighborhood partnerships and referrals – any they missed that you’re having great success with? Let us know in a reply to the email version.

Optix are hosting Jerome Change (BLANKSPACES) and Jackie Latragna (Pacific Workplaces) for a free 45-minute webinar – covering trends and topics operators need to keep in mind for 2025.