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⏲️ On ghost kitchens, city streets and CRE…
Jeremy Bamberg, co-founder at Factory shares a think piece on ghost kitchens and their impact on Expand 👇 city streets and CRE.
Ghost Kitchens (ie ‘restaurants’ or kitchens built primarily for delivery app customers) are a growing trend across cities of all sizes. We just spoke to Jessie Glew about how they’re introducing shared kitchens into a WOTSO space.
🗞 Week 46, 2025
🔗 Direct Link
📰 News & Views
⏱ 197 days ago.
🏢 Google Campus closure sparks local infrastructure debate
Google Campus announced the closure of its Madrid location, marking the third shutdown of its campus Expand 👇 model after London and Berlin closures. The Madrid facility operated for 10 years and supported hundreds of founders since its launch.
Factory’s COO, Jeremy Bamberg, believes that Madrid’s startup ecosystem, ranked in the top 40 globally by Startup Genome, now has an opportunity to build locally-owned infrastructure serving early to late-stage companies rather than corporate-backed coworking programs.
🗞 Week 41, 2025
🔗 Direct Link
📰 News & Views
⏱ 239 days ago.
🌟 Is brand dethroning location?
Jeremy Bamberg opines about how it’s increasingly obvious that in real estate, brand is dethroning Expand 👇 location.
While Jeremy shares some well-known examples across models, the comment thread digs deeper into if it’s true and how many more coworking brands kicking but through, well… brand building.
🗞 Week 36, 2025
🔗 Direct Link
📰 News & Views
⏱ 275 days ago.
💭 Are founder brands important in operational real estate?
Jeremy Bamberg, from Factory, shared a post arguing that operational real estate projects need Expand 👇 "Founder Brands" – identifiable leaders with faces and voices behind developments – rather than generic corporate branding with logos and marketing materials. He references Dave Gerhardt’s book "Founder Brand" and suggests that while real estate branding includes fresh logos, brochures, and renamed addresses, most brands feel empty without a clear leader to represent them.
The post argues that valuable real estate projects in coming decades will be known for great stories told by real people rather than architecture or marketing, questioning who takes media interviews and serves as the brand representative when opportunities arise.
Looking at coworking, we have to agree given the strong personal brands of so many of you leaders. But… we think there’s even more fantastic personal brands within the ranks of many amazing coworking brands.
🗞 Week 25, 2025
🔗 Direct Link
📰 News & Views
⏱ 351 days ago.
🏗️ Disintermediation accelerates as product quality takes focus
Another response to the recent comment encouraging operators to disintermediate themselves from Expand 👇 brokers and "middle men"…
Jeremy Bamberg, COO at Factory, argues that disintermediation isn’t a future threat but a current reality, driven by operators who truly understand their customers and build differentiated products that speak directly to user needs.
His post emphasizes that when companies design buildings around genuine human requirements rather than just premium locations or features, they can establish direct relationships with end users without intermediaries, reducing friction and barriers. Rather than predicting the disappearance of brokers, he suggests their role is being rapidly reinvented, with successful disintermediation naturally following when the underlying product truly works and resonates with its intended market.
🗞 Week 22, 2025
🔗 Direct Link
📰 News & Views
⏱ 372 days ago.

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