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🤔 On the opposite of failure…
Ian Minor reminisces on a dinner conversation he had with the founders of NeueHouse back in Expand 👇 2015.
Ian was asked "how would you define failure?", and the answer took them through a discussion through how important a team is in interrupting collapse before it becomes permanent.
🗞 Week 20, 2026
🔗 Direct Link
📰 News & Views
⏱ 23 days ago.
🧐 Are members’ clubs about exclusion, or belonging?
Ian Minor explores how most members’ clubs don’t have ‘a concept problem’, but a big ‘clarity Expand 👇 problem’, often stemming from the notion that members clubs are about exclusion. Instead Ian argues is that the best members clubs focus first on recognition and belonging, and then localise from there.
Why, oh why, are we sharing members’ club content? Because Members Clubs and Coworking aren’t only on a collision course, they’re already deeply intertwined in some markets.
🗞 Week 11, 2026
🔗 Direct Link
📰 News & Views
⏱ 85 days ago.
🏨 What coworking means for the future of hotels
Ian Minor shares part 5 of his series on the convergence of hotels and coworking, this time looking Expand 👇 ahead.
"Coworking isn’t a guest trend, it’s a structural shift in how hotels earn revenue, activate space and build relevance."
🗞 Week 48, 2025
🔗 Direct Link
📰 News & Views
⏱ 191 days ago.
🏨 What coworking can learn from hotel integration frameworks
Ian Minor, who led development of Working From_ by The Hoxton, published Part 3 of a series Expand 👇 detailing operational integration of coworking into hotel properties. The framework emphasizes early cross-disciplinary collaboration across brand, technology, project management, and F&B teams to build shared operational ecosystems that respect both transient hospitality and long-term membership models. Minor outlines critical integration points including 24/7 access control systems, membership platforms interfacing with hotel PMS and CRM, dual F&B menus and pricing, dedicated coworking workstreams within hotel project governance, and separate P&L reporting for coworking revenue streams including memberships, day passes, and meeting rooms.
The guide addresses designing for dual operations with separate circulation routes, acoustics zoning, and flexible HVAC systems, while noting stable membership revenue enhances property valuations by reducing reliance on transient occupancy. Minor emphasizes integration success depends on change management and internal buy-in, recommending soft launches to test access systems, Wi-Fi capacity, and F&B service under real load conditions before full opening.
🗞 Week 46, 2025
🔗 Direct Link
📰 News & Views
⏱ 203 days ago.
💡 On the convergence of hotels, clubs, and coworking
Ian Minor, hospitality creator and operator, shared his take on the convergence of hotels, members Expand 👇 clubs, and coworking spaces into hybrid hospitality models. He cites Ennismore’s portfolio expansion from The Hoxton to include brands like Mama Shelter, 25hours, Hyde, and coworking brand Working From_, supported by the Dis-Loyalty paid monthly membership program across properties.
Also highlighted were Soho House’s evolution from banning laptops to launching dedicated coworking arm Soho Works with relaxed workspace rules now integrated into most locations, French operator OKKO Hotels centering properties around club-lounge-coworking spaces, and Zoku designing hotel rooms as micro apartments with built-in workspaces.
🗞 Week 41, 2025
🔗 Direct Link
📰 News & Views
⏱ 238 days ago.

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