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💡 An idea so brilliant, we may have borrow it…
Jude Nofal breaks down a very creative rollout by neobank Monzo. They recently introduced a mobile Expand 👇 plan, that actually rewards loyalty by providing a 5% discount off each year you stay with them.
In a world where only new customers, and those trying to cancel, get offered discounts this is pretty refreshing. Could this be something you roll out into your coworking space?
I’ve been playing with an spreadsheet here to see if I could do something similar with Patron Status to further reward the brands who continue to support TWIC.
🗞 Week 23, 2026
🔗 Direct Link
📰 News & Views
⏱ 1 day ago.
📊 Price consistency as a strategy
Alex Garza makes the point that if you offer virtual office products, keeping your pricing the same Expand 👇 across all platforms is one of the most important things you can do, since inconsistent listings confuse buyers, erode trust, and train clients to expect the lowest price they see.
Set a price floor, require every partner to stick to it, and audit your listings regularly to catch violations fast. Alliance Virtual Offices argues that working with a distribution partners who respect your pricing terms is key, and that targeting higher-paying clients over price-sensitive ones leads to better retention and more revenue long-term.
🗞 Week 22, 2026
🔗 Direct Link
📰 News & Views
⏱ 8 days ago.
👋 Is your reception also a retention asset?
Juan Hilario shares why, when it comes to Virtual Office clients, your front desk is also a strong Expand 👇 retention tool.
He shares 5 front-desk moments that shape client loyalty from what they’ve seen at Alliance Virtual Offices; some VO training tips for front-of-house; and the ROI of a high-quality front desk.
🗞 Week 21, 2026
🔗 Direct Link
📰 News & Views
⏱ 15 days ago.
🤔 On the opposite of failure…
Ian Minor reminisces on a dinner conversation he had with the founders of NeueHouse back in Expand 👇 2015.
Ian was asked "how would you define failure?", and the answer took them through a discussion through how important a team is in interrupting collapse before it becomes permanent.
🗞 Week 20, 2026
🔗 Direct Link
📰 News & Views
⏱ 23 days ago.
⌛ Fractional offices are real, but not the main event
Damian Cotter at Nexudus shares what a panel (feat. Mark Goldfinger, Hannah Mojica, Michael Everts, Expand 👇 and Kane Willmott) in New York revealed about fractional office trends.
Namely they were: Sprint Spaces, Tues-to-Thurs, Daypasses as lead drivers and how fractional offices are already making up 10-20% of the rev stack.
PS. TWIC readers were tipped off about Fractional Offices in our original Undercurrents edition back in June 2024. Want even more early tip-offs and intel? Check out TWIC Intelligence.
🗞 Week 18, 2026
🔗 Direct Link
📰 News & Views
⏱ 36 days ago.

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