Alison Rogers, the innovative mind behind Blush Cowork, is embarking on an exciting new chapter. As part of a strategic move to expand her coworking community, Alison is joining forces with The Coven, a move that will enhance her offerings and connect her members to a broader network. In a recent interview with Hector Kolonas, Alison shared her journey, challenges, and the exciting future ahead.
Blush Cowork’s Origin Story
Alison founded Blush Cowork organically during the pandemic. Balancing work alongside home responsibilities highlighted the need for a coworking space coupled with onsite childcare—a necessity that shaped Blush Cowork’s unique offerings. Alison explains, “There needs to be a coworking community here in Cary. I would like for it to have onsite childcare.” Her personal challenges resonated with a broader community, leading to Blush’s formation.
Achievements and Recognitions
Blush has made significant strides since its inception. In 2023, they won the Lenovo Evolve Small, Empowering the Carolinas Award, competing against 650 other businesses. Moreover, Blush also received the NCID Ecosystem Grant Award in 2025, which has powered further programming and community support. Alison reflects on these achievements as unexpected yet rewarding milestones for the community she built.
The Challenges of Building a Coworking Space
While celebrating successes, the journey wasn’t without challenges. Alison candidly shared the immense responsibility she shouldered:
“Everything kind of comes down to me. I found that to be a big stumbling block.”
This highlights the often-individualistic nature of running a community-driven enterprise and the personal toll it takes.
Partnership with The Coven
A natural evolution for Blush came in the form of a partnership with The Coven, a move Alison had admired from afar. The mutual respect and shared values between the two brands facilitated this agreement. Alison says, “I’ve always admired The Coven and the work that they’ve done.” This partnership isn’t just an alignment of business interests but a confluence of missions dedicated to community and empowerment.
What This Partnership Means for Blush Members
The collaboration with The Coven opens new doors for Blush members. Alison assures, “I have so much more support, and my members will have a bigger community.” Members will benefit from digital platform enhancements and access to multiple locations, expanding their community footprint beyond Cary.
Future Vision: Expansion and Accessibility
Alison is optimistic about future expansions, aiming to spread the successful Blush model elsewhere. The partnership provides a robust framework to bring coworking with childcare closer to home, making it accessible to more people.
The Timing of the Partnership
Alison decided to partner with The Coven due to both personal and strategic reasons. “I didn’t want to get left behind,” she admits, highlighting how The Coven’s expansion plans aligned perfectly with her vision for Blush.
Conclusion
Alison’s story underlines the profound impact of community-focused coworking spaces and the importance of evolving through strategic partnerships. As Blush joins The Coven, it’s not just a business merger—it’s an amplification of shared values, supporting members and empowering communities on a larger scale. The journey of Blush Cowork, now The Coven Cary, continues to inspire and serve as a model for innovative, community-centered development.