Data from Alliance's network (via author Alex Garza) shows aggregator-sourced virtual office clients aren't really lower quality, their retention is only 8-12% behind direct clients, and that gap shrinks further once you compare the same plan tier.

Alex makes the case that the real indicator of churn is whether a client activates a service like phone, lobby listing, or a DBA within the first 60 days, not which channel brought them in.

Another tip shared to get more ROI from aggregators, is to track 12-month lifetime value instead of just first month pricing, and build out your listing with photos, reviews, and clear service details rather than competing on the lowest price.