Lucio Cassone, who runs coworking in Málaga, reads a new JLL and ACW Spain survey showing hot desks fell from 87% to 53% of operators in two years while private offices now take 47% of floor space.

Yet word of mouth drives 42.6% of conversions, so he warns the sector is shedding the communal product that feeds referrals while selling more privacy. If your growth relies on relationships, check whether your layout still supports them.