Shift Workspaces operator Travis Low shares how they’ve built AI systems to monitor renewals, member engagement, SEO, and sales strategy, going far beyond basic chatbot use, including an "AI board of directors" with distinct personalities to surface blind spots and critique the business.

Shift Workspaces founder Grant Barnhill shares with iPostal1 Workspace how his team brings boutique hospitality to virtual members, where seamless digital mail helps, and how a poolside realization of what their space could become.

At a panel during GWA, three coworking operators demonstrated how brand consistency drives growth metrics, with Kelsey McKinny from Downtown Works achieving over 300 five-star reviews, Grant Barnhill at Shift Workspaces maintaining high renewal rates year-over-year while commanding $110 per rentable square foot for office space. John Herring from Fuse Workspaces tucked into how giving back is part of their local and regional branding. Founder of both PilotoMail and Piloto 151 moderated the panel and shared the origin story of the iconic pilot pigeon brand, which emerged when observing pigeons at their first location’s plaza in Puerto Rico.

Major takeaways? Consistent storytelling and memorable experiences at every member touchpoint enable operators to leverage brand for growth. In addition to consistency in delivering brand promises and creating surprise-and-delight moments. Second take away? Storytelling needs distribution. Submit your best content to TWIC here.

The GWA‘s July Coworking Council Series webinar is titled “Transforming Coworking with Hospitality: Trends, Technologies, and Strategies,”. Moderated by David Arraya, with panelists Javier Garcia from IOS Offices and Morgan Trego from Shift Workspaces, this session will explore how hospitality principles can transform coworking environments to enhance member experiences and operational efficiency.

Congrats to this Shift Workspaces community.