Week 6, 2021

5 overarching needs for workspaces, what members miss, childcare as essential infrastructure and other stories you may have missed this week.

🎉 Coworking celebrations.

❤️ A coworking love sonnet.

Katharine Chestnut and the Alkaloid Network members shared a lovely sonnet called “How do I love thee?” ahead of St Valentine’s Day this Sunday. 

💕 Swoon this.

🇬🇧 How coworking leaders in the UK are assembling and self-organizing.

Mike Zeidler shares the thoughts, structures and processes behind the UK Coworking Assembly.

👉 Read this.

📰 Coworking updates.

📃 5 overarching needs from future workspaces and offices. 

Steelcase conducted studies that engaged over 32,000 people in 10 countries and share the needs that will drive shifts in work experience and lead how offices are planned and designed.

The overarching needs are to feel safe; to belong; to be productive; to be comfortable based on what needs to be done; and to have greater control of where and how they work.

👉 Read this.

🤝 Members really really miss traditional coworking communities.

Sophie Burkholder shares how 1776 and CIC Philadelphia implemented virtual coworking offerings, and what members miss most about building from within physical coworking spaces.

👉 Read this.

👩‍👦‍👦 Bill & Melinda advise business leaders to support women workers.

In their 13th annual letter, the philanthropic couple shared a few suggestions for rebuilding a stronger global community than existed pre-pandemic.

Alongside the 5.4M jobs lost by women in the US, those who still have jobs are ‘paying professional consequences’ through taking a brunt of the extra load of unpaid care work.

They make the case to start treating child care as essential infrastructure, and that it’s “just as worthy of funding and support as roads and fiber optic cables”. 

👉 Read this.

🙅‍♂️ Coworking or co-working?

Bernie Mitchell reminds us that words (and punctuation) matter, especially when it comes to coworking, by exploring definitions, grammar, SEO, hashtag and community implications. 

👉 Read this.

☁️ Salesforce announces their new workspace strategy. 

Global cloud-based software company Salesforce shared their new workspace strategy after internal wellbeing surveys shared that 80% of employees wanted some kind of physical space.

The global firm will give employees 3 ways of working: Flex (1-3 office days per week), Fully Remote (full-time remote) and Office-based (4-5 days in the office).

👉 Read this.

🎨 1776 at Ambler Yards rebrands as Station Coworking.

The coworking space that opened in 2018 as a licensee of the 1776 network (prev. Benjamin’s Desks) as the first urban style coworking space in the Philadelphia suburbs.

The rebrand comes as the established operator strikes out on their own to better meet their members’ and clients’ needs. 

👉 Read this.

🎙 New bingeable coworking marketing podcast series.

Bernie Mitchell has been involved with coworking in London, UK since 2010. 

In his new ‘How to market your coworking space: the easy way‘ podcast series he chats with a bunch of folks who have deep knowledge of the coworking and marketing worlds to share fresh and simple marketing ideas.

👉 Read this.

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💻 Coworking technology.

Jamie Dundas from Monday Works put together a thorough (and free) 16 page guide to picking technology for your coworking space.

👉 Grab this.

⁉️ Coworking discussions.

“Coworking is far from a new idea, but it’s the first time in history that so many people actually need it.”

Phil Szomszor posted his thoughts on LinkedIn about how a pair of commercial units down the road could have been turned into coworking spaces instead of being sold off. 

It definitely struck a chord with over 50 replies from a wide variety of interesting and insightful folks. 

👉 Discuss this.

📹 Coworking videos.

Justin Raymond from flexday shares an intro video (and case-study) that may be useful for corporations thinking about how to leverage coworking spaces as part of their workspace strategies.

Nellie Hayat chats with Darren Graver (Workspace Expansion lead at TransferWise) about how they’re re-imagining their workspaces and turning their offices into destination experiences.

🎙 Coworking conversations.

Bernie Mitchell chats with Elena Giroli about how Creative Works, as a coworking space, is making an impact around their local community and how it brings potential changes in the lives of the people in their community 

🎧 Listen to this.

Jamie Russo catches up with Giovanni Palavicini about what 2021 could entail for the coworking sector. 

🎧 Listen to this.

📆 Coworking events.

24 Feb: International conversation about the February Coworking IDEA challenge.

👉 RSVP to this.

25 Feb: Making a strong impact with your local coworking space event by London Coworking Assembly and friends.

👉 RSVP to this.

26 Feb: “Using Clubhouse to promote your coworking space” Coworking Convo event.

👉 RSVP to this.

🙏 Thanks.

ThisWeekInCoworking.com is made possible thanks to all the communities who’ve upgraded their member perks with included Premium.

Thank you!

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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💫 Who's hiring?

🌍 infinitSpace is hiring an International Expansion Manager in London or Amsterdam

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🌍 infinitSpace is hiring a Brand & Marketing Director in London or Amsterdam

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🇺🇸 iPostal1 Workspace are hiring a Director of Business Development (US remote)

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🇺🇸 The Shop Workspace‘s parent company is hiring for an Events Manager in New York City, NY.

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🇺🇸 BLANKSPACES is hiring an Event Coordinator in Westside, LA

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Scottsdale, Arizona.

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Forth Worth, Texas.

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Alpharetta, Georgia.

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Other Summaries.

Week 23, 2026

This week we explore the growing demand for private team spaces in flex offices, how building an AI ‘context layer’ could give workspace operators a competitive edge, a Danish operator nearly quintupling its profits, the European Coworking Assembly’s key takeaways on community-building, and a wave of market moves including Industrious expanding in London, a Venture X acquisition in Palm Beach, Hub Australia simplifying its flex memberships and more.

👉 Read this.

Week 22, 2026

This week, we explore the shift to a personality economy, if we’re failing neurodivergent workers, melting org charts, token burns, indie data, a new industry tenure survey and more.

👉 Read this.

Week 21, 2026

This week, we explore a day pass pricing experiment, an amenity quote, individual contributors, a mega library, data out of Poland and Berlin, and more. 

👉 Read this.

Week 20, 2026

This week, we celebrate three 10-year milestones, and explore a warning for Google Business Profiles, a coworking agent skill, a public listing, data out of NZ and Hungary, and more.

👉 Read this.

Week 19, 2026

This week, we explore a look at how the UK landed in this business rates ‘mess’, a new data connector to query 50k businesses’ spend, what 81% of office landlords are planning re: flex, the power of a notepad, and more.

👉 Read this.