ThisWeekInCoworking.com

Week 40, 2022

This week we see a free hub open for freelancers in Brooklyn, the results of the 2022 lead-gen survey, a large network rebrand, v2 of The Riveter, explore what operators need most from their software and more.
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This week is sponsored by… Coworking Canada.

The annual Coworking Canada Unconference is community favourite, and it’s not just for Canadians! 

This event attracts operators from around the world, and this year the Unconference is online – so it’s even easier for you to join us on October 12th.

You don’t want to miss this one! Use the code TWIC2022 for 25% off your ticket. PWYC tickets are also available.

Get future weekly summaries in your inbox.

🎉 Coworking celebrations.

🎂 The Melting Pot celebrates 15 years!

👉 Read this.

🎂IOS OFFICES celebrates 15 years!

👉 Read this.

🎂 NextSpace Santa Cruz turned 14!

👉 Read this.

🧁 CoHatch turned 6

👉 Read this.

🎂 The Workaround turned 4

👉 Read this.

📰 Coworking news & views.

🗽 Mayor and union launch free coworking space for independents.

David A. Singer shares the news that Freelancers Union and the NYC mayor’s office have launched a free coworking space for independent workers in Brooklyn.

Backed by $1.5 million in city funding, the 4,143 sqft facility features a large coworking space lined with rows of desks, rooms to host workshops, and isolated spaces for meetings.

👉 Read this.

🤲 Network CEO highlights coworking trends

Laurent Dhollande from Pacific Workplaces and CloudVO shares their view on the current trends affecting coworking via a video interview at the BuroClub conference in Paris.

ICYMI: BuroClub is a growing franchise with over 200 flexible office locations throughout Europe.

👉 Read this.

💀 An early investor shares postmortem of recent coworking collapse

Charlie O’Donnell shared their thoughts on the collapse of The Wing as an early investor in the company.

As to why they wrote a postmorten? Because “a lot of how the story played out obscures real lessons to be learned here, oversimplifies the issues, and scapegoats just one person—all while holding investors pretty blameless“.

👉 Read this.

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💻 Coworking technology.

💡 What operators need most from management platforms: data freedom.

In an extension from our recent tech panel together, Ginger Dhaliwal called out a make-or-break need for flex operators – free and open access to their own data.

The follow-up highlights that in order to leverage third-party space aggregators and workspace platforms to drive demand and grow their business, space operators need to be able to provide their inventory availability data in real time but some platforms are grabbing hold of this data and limiting its use through charging for it or by preventing third-party integrations outright.

👉 Read this.

📲 Corp coworking app now live in 60 countries

Michael Cockburn shares that through their recent addition of 131 locations into their network last month, Desana is now live in 60 countries.

👉 Read this.

🤖 AI generated interior design ideas anyone?

Pieter Levels (aka @levelsio) who built and runs nomadlist and remoteok among others, is back again with a new web project called interiorAI. This time users can upload a photo of a room (or coworking space) select a style (like biophilic or bohemian or modern) and have interior design ideas uniquely generated via AI. The first 10 renders are free, so check it out.

👉 Read this.

📈 Coworking data.

📈 Where are the best flex space leads coming from in 2022?

The results are in. Operators across 6 countries shared their best converting lead generators. Syncaroo crunched the numbers and compared it to the results from Q1 2021.

The top sources, in order of % of conversions, are Website, Referrals, Human Brokers and Aggregators/Apps.

👉 Read this.

💰 Companies spend 3x more on meeting rooms than on shared space

Liza Mash Levin shares insights from Gable’s workspace and meeting space booking data. 3 key takeaways shared are that 70% of spaces booked by employees are for meeting rooms, this is also reflected in 3x higher spend on these spaces, and that the average adoption rate of flex space is 35%.

👉 Read this.

🤝 Coworking market moves.

🇮🇱 Local brand announces two more locations

Dan Zakai shares that Mindspace has announced two new locations in Israel, a 3.8k sqm hub hosting 600 workstations and one that’s 3.3k sqm with 500 workstations.

👉 Read this.

🎨 Multi-location operator rebrands

John Egan shares that WorkSuites are now rebranded to Lucid Private Offices.

👉 Read this.

🇬🇧 Brand raises funding to expand in Birmingham

x+why have raised funding from the Midlands Engine Investment Fund to expand in Birmingham. The network operates 6 locations currently, and has 6 more in the pipeline, including the 30k sqft facility in Birmingham.

👉 Read this.

🎢 v2 of The Riveter coming next week

Amy Sterner Nelson shares The Riveter’s inspiring rollercoaster journey from being on track to hit $20M, to pivoting through the pandemic, to now… launching v2 next week.

👉 Read this.

🎙 Coworking conversations.

Jamie Russo dives into the different real estate models (buy, rent or management agreement) and reviews the pros and cons of each.

🎧 Listen to this.

Giovanni Palavicini and Jamie Russo recorded a combined review of the recent GWA conference.

🎧 Listen to this.

Caleb Parker chats with Cal Lee and Jack Williamson from Workthere/Savills about when landlords should DIY space-as-a-service.

🎧 Listen to this.

Cat Johnson chats with Corrales Cachola about community, Web3 and more

🎧 Listen to this.

📆 Coworking events.

🍁 Coworking Canada virtual unconference

October 12: A community favorite, not just for Canadians.

👉 Read this.

🙋‍♀️ Coworking Convo: Lead gen for indie spaces

October 28: What are the best, proven lead generation strategies for indie coworking operators? Let’s chat about it.

👉 Read this.

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

Other Summaries.

Week 46, 2022

This week we see $1.1M deployed into more local communities, a milestone for coworking research, a save-the-date for EU coworking day 2023, Common Desk’s new service and more.

👉 Read this.

Week 44, 2022

Unreasonable hospitality, things we waste money on, flex 3.0, a new industry insights platform, two landlord + OG partnerships, and a metric all operators should track.

👉 Read this.

Week 43, 2022

This week we see the US gov. having a “coworking week”, flex demand growing faster than supply, the fallout from a price change, a look into franchising, a “workation” hotel, an operator-led VC fund, a pledge to provide hot showers to those who need them and more.

👉 Read this.

Week 42, 2022

This week we see 23 stories including a great video from Huckletree, 3 psych pricing techniques to boost sales, India expecting a 2.5x bump in seats leased this year, a new franchise, THE SQ launching outside the US and more.

👉 Read this.

Week 41, 2022

28 things you may have missed this week, including the return of Indyhall, Microsoft introducing “Places”, a look into the Portuguese market, multiple expansions announced, free gym as a perk, three interesting new datasets to explore and more.

👉 Read this.

Week 39, 2022

This week we share a new tender opportunity in London, coworking hubs in apartment communities in SoCal, another round for asset-light flex operator, the conclusion of the mega UK merger, LinkedIn study confirms the power of weak ties, and a 46×46 mm access control unit.

👉 Read this.

Week 38, 2022

This week we see how to support vetted orgs in Puerto Rico, how our future is bright, a new self-serve mail kiosk, the 2022 Global Size & Capacity Report, and a whole lot of tech moves and funding rounds.

👉 Read this.