This week we explore a urban/suburban flip in the US, what's wrong with "community managers", how coworking saves actual lives, strategies to boost reviews, an Aussie rebrand, and so much more.

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💬 Weekly Recap

📰 Coworking news & views.

💭 Some thoughts on crafting spaces that inspire.. #

Antonette Benting highlights the core message she travelled from South Africa to Boston to share with us all.

"Crafting spaces that inspire creativity and innovation should also prioritize geographical accessibility to have a real impact. Let’s unite efforts to diminish barriers and create connections together." Yes!

👉 Read this.

🫣 Have we jumped the chasm yet? #

Edward Griffin, the CEO of WorkPad shared an interesting take on where we stand overall as it relates to how the general public has adopted flexible workspace. Many in the industry reference a "hockey stick" type of increase in the market, but how can you determine just where we stand? According to the adoption theory, flexible workspace has now crossed "The Chasm" from early adopters to early majority, as evidenced by compelling market indicators. UK flexible workspace enquiries have risen 14% year-on-year and are now 206% higher than pre-pandemic levels according to Savills, while their flex advisory division, Workthere has published research that shows inquiries for larger requirements (20+ desks) have doubled to 24% in the past year. The shift represents a fundamental market evolution, with landlords expecting more than half their portfolios to be flexible by 2030 as businesses of all sizes embrace flex solutions to reduce financial risk while maintaining professional workspace.

Editors note: this was supposed to be in last week’s newsletter and was even discussed on our last Weekly Recap episode – but a tech glitch (they do happen!) prevented it from going out in that email. So here it is, this week instead.

👉 Read this.

🤨 Is “community manager” even the right title anymore? #

David Walker shares a post digging into multiple roles that are often blended under the "community manager" title.

"So if no one has told you lately: we see you. The late nights, the last-minute fixes, the small things no one notices—but everyone feels. You’re not just a community manager. You’re what makes coworking work." Sing it David!

👉 Read this.

🤗 Did you know coworking saved his life? #

Bernie Mitchell reminds us how for so many coworking isn’t a perk, but a lifeline. This includes himself, as he shares how the community at a local London space helped him through some very dark times.

"I was going to write a book called Coworking Saved My Life… When you work alone, you don’t just lose connection. You lose motivation. You lose perspective. You lose resilience. You lose the little sparks that keep the bigger fire going." Write the book Bernie. We’re so happy you’re still flying around the sun on this rock with us!

👉 Read this.

📍 Great strategies for how to increase your space’s reviews #

A marketing expert shares five practical tactics inspired by The Village Hive, his coworking space, and their effective review collection system. After noticing how they outperform most ecommerce brands in gathering feedback, he shared strategies they inspired to increase review rates from the typical 0.5% to 2-3%.

The recommendations include customizing review templates with brand elements, optimizing email timing, replacing generic copy with branded messaging, highlighting unique business attributes, and offering incentives for leaving reviews.

👉 Read this.

🌍 African fintech partners for innovative workspace solution #

South African fintech company Yoco partnered with workspace experts Workshop17 to create a tailored office environment rather than committing to traditional leases. The custom-designed 20 Kloof workspace in Cape Town embodies Yoco’s values while allowing them to focus on their core business instead of facility management. This partnership provides Yoco with flexibility for expansion across multiple cities while offering employees an inspiring work environment that boosts productivity, collaboration, and talent retention.

It’s not news that coworking and flexible workspace operators are partnering with building owners, rather than signing leases. But, another trend we’re continuing to see is another form of partnership where occupiers sign for private, dedicated space (beyond just an individual office) that is designed and managed by the operator.

👉 Read this.

🚫 What got us here, won’t get us there #

Cat Johnson poses a conundrum for those of us in coworking.

If it’s no longer news that we’re in a loneliness epidemic; and it’s no longer news that we, as humans, need connection; AND it’s no longer news that isolation is really bad for us… then what do we need to do more of?

👉 Read this.

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💻 Coworking technology.

🎥 Management system adds equipment booking features #

Spacebring share that they’ve added features to allow members to easily reserve and rent a variety of equipment for short-term use.

This sits tightly within the Undercurrents trend we’re tracking called The New Revenue Stack – where we explore the various ways coworking spaces are adding new revenue streams into their businesses.

👉 Read this.

🤖 AI sales tool expands integrations with major CRMs #

Francesco Decamilli, CEO of Uniti AI shared an update regarding their native integrations with major CRM platforms including Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, and WhatsApp. These integrations enable their AI agents to work within existing workflows, automatically logging interactions, updating lead statuses, routing qualified leads, and adding conversation summaries to contact records.

2025 is shaping up to be the year of technology – with emphasis on AI and automation. It’s exciting to see that there is continued progress being made in helping streamline existing processes with a focus on increased efficiency and eliminating what many in the industry call the "toggle tax".

👉 Read this.

📝 From notes on a napkin to global workspace aggregator #

Dheeraj Jain, the angel investor who lead the first round of investment for Qdesq reminisced his experience with the startup, witnessing it’s massive growth. What started out as notes jotted down on a napkin has grown into an aggregator with 4,500+ centers across 100 cities, serves 10,000+ corporates, and facilitates 65,000+ desk bookings annually.

With additional investment from JLL, this investor was able to exit with a 6x return on his investment – great to see positive exits for backers of coworking-related businesses.

👉 Read this.

📈 Coworking data.

🇺🇸 US sees 58% suburban vs 4% urban coworking growth #

Yardi Kube’s latest analysis on suburban and urban coworking evolution across the 50 largest U.S. metropolitan areas is now out.

Leveraging CoworkingCafe data from January 2023 to January 2025 we learn that suburban coworking space expanded from approximately 55.5 million square feet in 2023 to over 68.2 million square feet in 2024, surpassing 87.6 million square feet at the beginning of 2025.

Nationally, flex space coverage stood at a total of over 150.8M sqft in January 2025, from over 116.1M in January 2023.

We also see a switch in distribution, with suburban locations representing 58% of the national market, up from 48% two years ago.

Where? Los Angeles has the 7.2M sqft of suburban spaces. NYC has 14.8M sqft of urban flex space. Indianapolis, IN and Virginia Beach, VA saw 83% of their shared space development being suburban.

👉 Read this.

📈 German coworking spaces showing growth #

The 2025 Coworking Trends Survey from Deskmag shows how coworking spaces in Germany view the current business climate.

In the localized report, Carsten Foertsch shares that positive sentiment is up 9%, occupancy is up 1% on average, 8% more spaces are profitable (and unprofitable spaces are down 16%).

Also interesting? The average revenue per German location is approx €29k, averaging €365 per desk per month.

👉 Read this.

🤝 Coworking market moves.

🇬🇧 London operator adds 17 new offices #

Mariana Prună shares that Apex Coworking London’s phase 2, including 17 new private offices, is nearly ready.

👉 Read this.

🇦🇺 Australian network adds new boutique hub #

Ophelie Cutier shares that Spacecubed have officially launched Kaizen West in the heart of West Perth.

This appears to be their 11th flex space community activation in Australia.

👉 Read this.

🧊 Aussie networks roll into a group of cubes #

Tobi Skovron and Michael Benson share that AccelerateX will become "Cubes.co" and that the 5 Workspace365 (Vic) locations they acquired will transition into a new premium brand "CorporateCubes".

This will sit alongside the existing CreativeCubes positioning, and we’ll update the respective brand profiles as soon as the shifts are completed.

👉 Read this.

🇧🇬 WorkBetter opening 10k sqm hub in 2028 #

Tony Aleksandrov shares that the newest WorkBetter location is coming to the prestigious Bravo Sky development in Sofia, Bulgaria. Expected to host 1,000 desks, this will be their largest leased space to date.

👉 Read this.

🏬 How Behring doubled-down with fully integrated offering #

David Walker shares that Behring Co’s latest 1.2M sqft mixed-use campus, and how their homegrown coworking brand (STAK Space) fits into one of the clearest blueprints yet for how real estate can evolve from static buildings into activated ecosystems that drive asset value, community impact, and enduring legacy.

👉 Read this.

🤠 Downtown Nashville gets a new Venture X #

Amanda Jimenez shares that Venture X Downtown Nashville has now officially opened, led by Richie Parsons and their team.

👉 Read this.

🎙 Coworking conversations.

Teresa Bockmuehl from Patch joins Bernie Mitchell on the Coworking Values podcast, discussing how the slow, meaningful work that makes communities thrive and that even though coworking was never meant to replace community centres— that’s exactly what’s happening.

🎧 Listen to this.

Christoph Fahle hosts Sanne Koemeester, the Global Workplace Manager at Dott, a micro-mobility company on the Flex Space Dialogues podcast where they discuss Sanne’s journey from being a community manager in coworking spaces to her current role overseeing workplace management.

🎧 Listen to this.

In this episode of the GCUC Podcast, Liz Elam sits down with Liz Simon, Chief Operating Officer at Industrious, to discuss how the company is scaling with intention, valuable insights on enterprise client trends, CBRE’s influence on growth, and how partnerships like the one with Delta Airlines are shaping the future of flexible workspaces.

🎧 Listen to this.

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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🌍 infinitSpace is hiring an International Expansion Manager in London or Amsterdam

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🌍 infinitSpace is hiring a Brand & Marketing Director in London or Amsterdam

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Other Summaries.

Week 23, 2026

This week we explore the growing demand for private team spaces in flex offices, how building an AI ‘context layer’ could give workspace operators a competitive edge, a Danish operator nearly quintupling its profits, the European Coworking Assembly’s key takeaways on community-building, and a wave of market moves including Industrious expanding in London, a Venture X acquisition in Palm Beach, Hub Australia simplifying its flex memberships and more.

👉 Read this.

Week 22, 2026

This week, we explore the shift to a personality economy, if we’re failing neurodivergent workers, melting org charts, token burns, indie data, a new industry tenure survey and more.

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Week 21, 2026

This week, we explore a day pass pricing experiment, an amenity quote, individual contributors, a mega library, data out of Poland and Berlin, and more. 

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Week 20, 2026

This week, we celebrate three 10-year milestones, and explore a warning for Google Business Profiles, a coworking agent skill, a public listing, data out of NZ and Hungary, and more.

👉 Read this.

Week 19, 2026

This week, we explore a look at how the UK landed in this business rates ‘mess’, a new data connector to query 50k businesses’ spend, what 81% of office landlords are planning re: flex, the power of a notepad, and more.

👉 Read this.