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☑️ The 6 key steps for preparing to sell your coworking space
Asen Stoyanchev from OfficeRnD shares a pretty complete guide on preparing your coworking space for Expand 👇 sale, including expert tips from Craig Baute (DenSwap) and Jamie Russo (Everything Coworking), some resources to check out and a valuation calculator.
🕵️‍♀️ A few discoveries from digging into lead conversion data
Craig Baute shares some discoveries they made digging into a coworking chain’s data.
Key takeaways Expand 👇 are that not all locations converted website visits to tours (some took 11 visits, others took 55 visits), tour conversions also varied by location (hot-desking heavy location converted 72% of tours to members, where another hot-desk heavy location had almost no tours and abismal conversion rates whilst the average office-heavy conversion rate was 37%). Interestingly unstaffed locations with virtual tours performed similarly to similar spaces with in-person tours.

Craig Baute joins Cat Johnson on the Coworking Out Loud podcast, digging into his 12 years of Expand 👇 experience building and running indie coworking spaces, the way data can help operators make better decisions earlier, and how automation & tooling is the one thing he’d focus on more.
🪧 Is a $3,700 sign worth it?
Craig Baute baits us into a story we’re going to have to follow. They’ve got a community of 102 hot Expand 👇 desking members in Chicago, and the space has no real signage.
Will the $3,700 investment in putting up a ‘real sign’ have any impact on their business? We’ll have to report back when Craig shares an update. If you’ve invested in signage, did it drive business?
⬇️ How low-rise conversions could become great coworking spaces
Craig Baute shares a case study about how Broadway Collective launched in a two-story mid-century Expand 👇 brick building, whose floor plan and overall look was guided by Denswap data.
I think we’ll be seeing more and more of these kinds of conversions in urban and rural markets, alongside more bank conversions and other Main Street flex space offerings.

 

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