German digital signage company Framen, an Axel Springer subsidiary, secured a deal to deploy 782 displays across 183 WeWork locations in the US and Canada.

CEO Dimitri Gärtner revealed the partnership took five years to develop, building on Framen’s existing network of over 700 WeWork screens in Europe. The company achieved 99.8% advertising utilization rates across German coworking displays in June, with international markets reaching 80-90% utilization.

PS. Framen has shifted from a pure revenue-sharing model to a freemium approach, offering premium clients like WeWork unlimited functionality and advertising prioritization.