Week 12, 2022

This week we see £1M going to help set up coworking spaces, NFTs, platforms supporting spaces within Ukraine, why we're still seeing more booking platforms, rewriting the future for women forced out of work  and more.

🗞 The Video Summary

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🎉 Coworking celebrations.

🇬🇧 Org secures £1M to help people set up coworking spaces.

Gareth Jones shares that CoworkLocal have secured £1m from the Community Renewal Fund to help people set up coworking spaces in their communities.

They note that the majority of that cash is going direct to locally-owned venues like sports clubs, community centres, pubs and empty shops.

👉 Read this.

✊ Coworking impact.

🌍 Global coworking platforms cooperate to support communities within Ukraine

Since day 1 of the war in Ukraine, local coworking spaces have mobilized to support and protect their communities and those fleeing bloodshed in other regions.

The #withinUkraine campaign brings together coworking booking platforms from around the world to raise contributions and funds directly for those operating teams and their communities.

This expands on the list of direct-purchase links used to support these spaces I shared last week, by making it super-easy for more people to contribute via Upflex, PopDesk, an NFT from Flow and hopefully more platforms soon.

👉 Read this.

😶 There are 5 other major conflicts happening right now

Agnes Coutou reminds us that there are 5 other conflicts and humanitarian crises happening across the globe right now.

From Ethiopia to Afghanistan, from Yemen to the DRC, and in Somalia, I hope we’ll see coworking communities in and around these regions mobilizing to support those in need.

👉 Read this.

📰 Coworking news & views.

👩‍💻 Coworking could rewrite the future for women forced out of the workforce.

Alanna Imbach from Vibe Coworks shares that systemic inequity has forced women out of the workforce in droves, but that coworking can help bring them back.

The piece starts by asking what can be done about the fact that women in our communities are beyond the breaking point. They then start that the answer may lie, in part, in the key role that coworking spaces play in bringing together a critical density of minds, talent, resources, flexibility, and peer support needed to sustain all of us in daring to do differently.

👉 Read this.

🧐 How NFTs could benefit coworking businesses.

There’s been almost $25 billion in NFT sales in 2021 alone. This post dives into 5 ways coworking spaces could leverage NFTs to their advantage.

Ideas explored are membership tokens, loyalty rewards, raising funding and new marketing strategies, and a (different kind of) hybrid business model.

(Pssst, Flow just released 10000 NFTs to raise $1M for coworking spaces in Ukraine, learn more under this week’s Impact category.)

– Shared by Helga

👉 Read this.

📦 A look into a rapidly growing co-warehousing brand

Maxwell Bonnie shares how Atlanta-based Saltbox is growing to help e-commerce businesses get more flexibility through a national logistics network, affordable office space, on-demand loading/shipping labor, and other amenities and support.

ICYMI: Saltbox announced that they’d raised a further $128M on March 8th.

👉 Read this.

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💻 Coworking technology.

🆕 New booking platform for employees launches with $15M

anywell have come out of stealth with $15M in funding and bookable spaces in New York and Isreal. The platform helps employers let their teams find and work from inspiring spaces in their local communities.

Their CEO, Gadi Royz shared that “after two years of working from home, employees want the freedom to work from anywhere”. Alongside having employers pick up the bill, the platform also guarantees on-site business amenities (think printers, tech kits, meal plans).

The funding is spread across two rounds ($5M and then $10M) and will be used to expand to major cities worldwide. In case you were wondering how the 200 or so cafes and coworking operators already working with them get paid, ‘hosts’ are paid by the hour.

👉 Read this.

🧐 Think there’s too many booking platforms? This is why.

In a recent tweet, Haley Bohon asked “When do we get an Airbnb for office space?”.

In short, and as I mentioned in a recent podcast on this topic, the majority of next 5 million people who are looking to find & book flexible workspace (often for the first time ever) have never ever ever heard of any of the booking platforms you or I may know of.

👉 Read this.

📱 Flex operator introduces new mobile app

Industrious have just introduced their own member mobile app on iOS and Android. With it, members can reserve desks and meeting rooms and engage with upcoming events.

I do wonder a few things, a) did they not have a mobile/member app till now and b) was any of the tech they acquired used in this release?

👉 Read this.

📈 Coworking data.

🧐 The average day of 1000 Americans (in 2015)

As a data geek, this simulated view of the average day in the life of Americans blew my frigging mind. In it, you can watch what the percentage of the 1000 people tracked are sleeping, working, traveling, doing household care, and other activities at each time of the day.

Now the data is from 2015, but it makes me wonder how much this has changed so far, and what it may look like in 2025.

👉 Read this.

🚀 The rise of the 3rd place

Steve King summarizes an academic study on the future of work. It includes a graph that highlights that in November 2021, 11.8% of reported worked hours were from a third-place as compared to 31.2% WFH and 57% from the office.

👉 Read this.

🤝 Coworking market moves.

🇬🇧 DeskLodge announces new Bristol location

Tom Ball shares that DeskLodge have leased the whole base of the Beacon Tower in the heart of Bristol.

The 18,000 sqft space will include seven work zones, social space and a 5,000 sqft roof garden.

👉 Read this.

🇪🇸 New location in Barcelona 90% full, 2+ months before opening.

Ben Nachoom shares that OneCoWork are opening a new location on Portal Del Ángel in central Barcelona.

The post is a bit light on details, but does share that the location is already 90% filled with 2.5 months till opening. This could highlight the demand for flex in Barcelona.

👉 Read this.

🇭🇰 New partnership brings 17k sqft space to Hong Kong

Kingsley Yu shares that real estate firm Chinachem Group and coworking space operator the Hive Hong Kong have launched a new 17,000sqft space through a partnership.

Some interesting insights from the story are that the group is funding the entire project investment, renovation work, as well as operating expenses of the space, and the operator (who run 21 locations across 7 countries in the Asia Pacific) will manage the day-to-day operations of the business and provide members with access to their other locations.

👉 Read this.

🎙 Coworking conversations.

Liz Elam and Patrice Cameau from CAMPspace talk about the importance of business vertical integration, finding the blessings in everything, and taking a moment to pull yourself out of the weeds.

🎧 Listen to this.

Jamie Russo chats with Brian Watson, ex-Proximity and now at Alt Space, about his thesis on how to make small-town coworking work by using automation to build the first sustainable rural coworking brand.

🎧 Listen to this.

Bernie Mitchell and Kate Usher chat about how menopause has been the butt of jokes for so long with little understanding of what menopause is, and how this stereotype is hurting the opportunities women all over the world.

🎧 Listen to this.

📆 Coworking events.

✅ Convo: Nailing your coworking tours

Mar 25: How can you absolutely nail your tours and get visitors to convert to paying clients? Let’s chat about it.

👉 Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

Other Summaries.

Week 25, 2022

This week we see why a VP disliked coworking, new stats from India, increased competition with landlords in Australia, an ask for support, and more.

👉 Read this.

Week 24, 2022

A shift in how space is found, a new coworking awards program, the future of space is flex, soft-landing with coworking in Venice, traditional expansions in US and NZ, could platforms be more supportive, and more. 

👉 Read this.

Week 23, 2022

Some topics we see this week: a coworking tragedy, gyms, two hotel + workspace moves, a look into Africa, a huge 4-day week trial, insights behind adapting a 90M sqft portfolio, $500B in value destruction and more.

👉 Read this.

Week 21, 2022

This week we explore a thought experiment, a hiring advantage, believing in community, HR teams doing viewings, acoustics, creators in London, big proptech rounds, M&A in Hong Kong, pouring millions into a hyperlocal economy, and more.

👉 Read this.

Week 20, 2022

This week we saw a grocer + coworking partnership, AI-driven dynamic pricing, airport lounges added to a booking platform, a P3 hub launch, data on average hotdesk pricing, more cross-Atlantic market moves, and more.

👉 Read this.

Week 19, 2022

This week we explore writing down ideas, see coworking stories from London, Canada, Madrid and insights from Australia, as well as look into mail management, state of flex data syncing, e-scooters, what’s happening with those 800 closed locations and more.

👉 Read this.

Week 18, 2022

This week we explore subtext to Airbnb’s announcement, airline miles from workspace bookings, a billion-dollar takeover, 5 million steps for charity, a mega franchise merger and growth in flex demand and supply across US, Canada and the UK.

👉 Read this.

Week 17, 2022

This week we explore 2 coworking opportunities in appliances & hygiene products, a 300% increase in demand, more M&A, tips for coworking tours, and flex arbitrage.

👉 Read this.

Week 16, 2022

An 8.7% dip in local footprint, a US franchise spin out their software, a new academic study, explore ad spend arbitrage and a space partnership aiming for 500 locations.

👉 Read this.

Week 15, 2022

This week we explore if buildings can have souls, the office sector’s cataclysmic change, if architects suck at designing coworking spaces, see WeWork + Yardi partner up, see US flex demand soar up by 58%, a strategic investment tying up SaksWorks + Convene, a $30M investment into coworking in Tier II cities in India, and a prop dev in London doubling down on flex. And more. 

👉 Read this.