ThisWeekIn
Coworking

2025 in Review

Over the last 12 months, we've collectively clicked through 395,529 external links, viewed brand profiles 19,755 times, consumed hundreds of hours of insights and learnings and played 107 hours in totally uncompetitive coworking wordsearch challenges (3ish mins at a time).

This post explores the most engaged links, stories, updates, celebrations, data sets and more that were shared via our 2025 newsletters.

Here’s to you and yours,

Hector Kolonas

—

Thank you for being a part of our global community this year. Wishing you, your loved ones, and your community (it’s ok if there’s overlap there) a safe, happy and healthy holiday season.

We’ll be back with even more coworking news, views and insights in January.

Get future weekly summaries in your inbox.

🧩 Coworking Words

Total number of sessions started: 10,470
Total number of challenges created: 18

Number of teams with points: 86

Number of team points collected: 1,095
Play now.

Most completed challenges:

  1. 2025 Tech Report presented by OfficeRnD
    115 completions, 02m24s avg time
  2. Let’s Connect IRL presented by GWA
    111 completions, 03m01s avg time 
  3. What’s the difference? presented by iPostal1 Workspace
    103 completions, 01m17s avg time

Team League podium:

⭐️ Coworking Brands

✨ Coworking Brands.

Over 620 brands now have contextual profiles giving investors, practitioners, partners and the data-hungry platforms of the future deep insights into what they’re up to. 

Of the 19,700+ profile visits in 2025, these are the brands that got the most virtual foot traffic: 

  1. Syncaroo ⭐️
  2. Cat Johnson Co ⭐️
  3. OfficeRnD ⭐️
  4. Yardi
  5. Talemaker ⭐️
  6. Vast Coworking
  7. Spacefully ⭐️
  8. Workland Offices
  9. COhatch
  10. Ensemble Coworking

⭐️ Denotes Patron Status, which gives brands, and their storytellers tools and analytics, plus control over brand profile copy, CTAs & backlinks.

🎉 Coworking celebrations

🎉 Celebrations.

We celebrated 82 coworking milestones and achievements this year, here’s what got the most clicks:

  1. 🏆 2 coworking brands land in Franchise 500 rankings
    Week 4, 2025 
  2. 🎂 OfficeRnD turns 10 & CEO transitions to Chairman role
    Week 31, 2025 
  3. 🎂 The Shop SLC turns 4!
    Week 19, 2025
  4. 🎂 PONT turns 2!
    Week 33, 2025
  5. 🇨🇦 Canada’s first WELL Coworking Rating
    Week 32, 2025

📰 Coworking news & views.

Of the 602 links curated and summarized in this section, here’s the ones we engaged with the most in 2025:

  1. 🖥️ Yardi acquires both Deskpass and Hubble
    Week 3, 2025 
  2. ✏️ 3 overlooked trends impacting flex in 2025
    Week 9, 2025 
  3. 🏘️ Are neighborhood spaces outperforming downtown models?
    Week 27, 2025
  4. 🙏 Empowering community managers to do their (actual) job
    Week 9, 2025 
  5. 🐝 Coworking got real, in Manchester
    Week 27, 2025 

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💻 Coworking technology.

The tech updates that got the most engagement, of the 201 links curated, summarized and shared:

  1. ⚙️ Why a 13-space brand opted for ‘managed’ integrations
    Week 11, 2025 
  2. 📶 How a franchisee cut IT costs by thousands across 6 locations
    Week 22, 2025
  3. ⚡️ Is coworking ready for tech standardization?
    Week 26, 2025
  4. 🔍 Australian aggregator adds AI to slash office search time
    Week 12, 2025 
  5. 🤩 Often, it’s the little features that wow in demos
    Week 34, 2025

📈 Coworking data.

Most clicked from the 122 data drops in 2025:

  1. 🇦🇺 Australian market tightens as demand defies challenges
    Week 34, 2025
  2. 🇺🇸 US sees 58% suburban vs 4% urban coworking growth
    Week 17, 2025
  3. 🤖 Dynamic pricing boosts revenue by 50%
    Week 7, 2025
  4. 🇬🇧 UK Flex supply increases by 32%
    Week 21, 2025
  5. 🇦🇺 WOTSO bumps distribution by 25% on revenue growth
    Week 34, 2025

🤝 Coworking market moves.

Most clicked of the 376 market moves this year:

  1. 🌍 US coworking franchises grow into Canada, Europe and S. Africa
    Week 28, 2025
  2. 🌍 Franchise group expands three brands internationally
    Week 34, 2025
  3. 🗽 The Shop BK opens at 40% occupancy
    Week 38, 2025
  4. 🇺🇸 Lucid expands with new Texas location
    Week 29, 2025
  5. 🇦🇺 WOTSO launches new coworking café concept in Sydney
    Week 25, 2025 

🎙 Coworking conversations.

We shared 240 coworking conversations this year, here’s what external discussions got the most clicks:

  1. Reuben Lau on the 2 Marketers and a Coworking Podcast
    Week 32, 2025
  2. The episode of 2 Marketers and a Coworking Podcast where Kevin Whelan and Taylor Mason do a deep dive into building a marketing strategy for your coworking space.
    Week 28, 2025
  3. John Egan and John Herring on the Flex Uncensored podcast.
    Week 11, 2025
  4. Ashley Proctor on the Transforming Work podcast.
    Week 9, 2025
  5. Teresa Bockmuehl on the Coworking Values podcast.
    Week 17, 2025

 

👂 Of TWIC’s own shows and discussions the most listened to conversations were:

  1. An Instant Shift
    with Ben Wright
  2. Investing in Coworking Careers
    with Carly Bedini, Sam Shea, Stormy McBride & Chiko Abengowe
  3. Weekly Recap: #30, 2025 
    with Mike LaRosa and Hector Kolonas
  4. Landlord flex, that scales
    with Jonny Rossenblat
  5. Full-building Flex Revenue
    with Tashi Dorjee

 

📺 And the most watched discussions were:

  1. Behind the News: What is the WeWork Network? with Anant Yardi, John Santora & Jason Anderson
  2. Unpacking APAC: Rethinking Asset Strategies with Tanya Lambert
  3. Undercurrents: E-commerce for coworking businesses
  4. Undercurrents: AI Agents in and around coworking businesses
  5. Behind the News: Passes & Puzzle Pieces with Sam Rosen and Will Sandford

💫 Jobs.

Patron Brands shared 37 job openings this year.

The most visited job listings were: 

  • 🇺🇸 Customer Success Associate in New York City, NY
    First shared in Week 32, 2025
  • 🇺🇸 Sales Director in Charleston, South Carolina
    First shared in Week 29, 2025
  • 🇩🇪 Facilities Operations Lead in Berlin, Germany
    First shared in Week 37, 2025
  • 🇺🇸 Senior Account Executive in New York City
    First shared in Week 22, 2025 
  • 🇬🇧 Community & Member Executive in Gloucester, England
    First shared in Week 37, 2025

 

Hiring in 2026? 
Share your Coworking Jobs  here.

📆 Events.

Patron Brands shared 65 operator-supporting events in 2025.

The most clicked-on events were:

  1. 🌎 2025 Coworking Alliance Summit
    First shared in Week 3, 2025 
  2. 🍁 Coworking Canada 2025
    First shared in Week 28, 2025 
  3. 🐝 GCUC UK in Manchester
    First shared in Week 19, 2025 
  4. 🇬🇧 GCUC UK in London
    First shared in Week 32, 2025
  5. 🍕 GWA Flex in Chicago
    First shared in Week 20, 2025

 

Add your events to the coworking calendar here.

 

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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💫 Who's hiring?

🌍 infinitSpace is hiring an International Expansion Manager in London or Amsterdam

👉 See Info

🌍 infinitSpace is hiring a Brand & Marketing Director in London or Amsterdam

👉 See Info

🇺🇸 iPostal1 Workspace are hiring a Director of Business Development (US remote)

👉 See Info

🇺🇸 The Shop Workspace‘s parent company is hiring for an Events Manager in New York City, NY.

👉 See Info

🇺🇸 BLANKSPACES is hiring an Event Coordinator in Westside, LA

👉 See Info

🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Scottsdale, Arizona.

👉 See Info

🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Forth Worth, Texas.

👉 See Info

🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Alpharetta, Georgia.

👉 See Info

Hiring? Get Brand Mode today.

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