Before we dive in this week, I wanted to share how grateful I am to, and for, you.
Thank you for all you do for you community. Thank you for letting us share your stories, amplify your voices, and highlight your impact. And thank you to all our Patron Brands and Sponsors who make it possible to continuously connect and support our global industry through newsletters, deep-dives, podcasts, and games.
🤩 Hello Coworking Leaders!
Meet our new, contextual, beautiful, easy-to-share (and easier to discover) profiles for every coworking professional.
They’re designed to be useful for personal branding, search engines, LLMs, and event organizers looking for new voices to highlight.
Now onboarding leaders at Patron Brands.
PS If you’ve not upgraded to Patron Status yet, prices (only for new subscribers) goes up Dec 1st.
Get future weekly summaries in your inbox.
🎉 Coworking celebrations
🎂 Salto turns 25! #
Christian Schmitz shares that Salto is celebrating 25 years of opening doors (and more). From an idea in Spain to what is now the Salto Wecosystem, it’s an epic quarter century journey. Congrats!
👉 Read this.
🥳 Preferred Office Network celebrates 15 Years #
Preferred Office Network, a leading global network of independently owned flexible workspace providers, is celebrating 15-years since its founding in 2010.
ICYMI: Preferred has become a trusted partner for connecting some of the world’s largest companies to a curated network of flexible workspaces, especially when they’re looking for multi-city and multi-brand solutions for their teams. Congrats Oliver T. Carr, Michele Penaranda, Caroline Hecht, Tara McCoy and the all 1,300+ locations.
👉 Read this.
📰 Coworking news & views.
🗞️ Sometimes going old-school is a differentiator #
Kayla Gottschalk shares how Switchyards goes all old school, real printed tabloid for their club newsletters.
"The world has been so focused on digitizing documents, but if I know my industry friends of designers, architects, facility managers, artists – we all still gravitate to that physical paper touch."
👉 Read this.
👋 Saying goodbye with a playlist #
We’ve been fans of how some some spaces, looking at you Katharine Chestnut from Alkaloid Networks, send off graduating businesses with a goodbye playlist. In this post Kirsty Marrins shares how Spotify sends off premium subscribers who cancel.
Do you send off your graduating members in a fun and creative way? Let us know in an email reply.
👉 Read this.
📢 3 ways to raise local awareness of your space #
You know about all the connections, collaborations, and transformations that happen in your coworking space… but does your local community? Cat Johnson shares some simple tasks to help raise local awareness of your coworking space.
👉 Read this.
🏨 What coworking means for the future of hotels #
Ian Minor shares part 5 of his series on the convergence of hotels and coworking, this time looking ahead.
"Coworking isn’t a guest trend, it’s a structural shift in how hotels earn revenue, activate space and build relevance."
👉 Read this.
🇩🇪 Is flex in Berlin still a few years behind Amsterdam? #
Christoph Fahle shares some observations from helping place a 60-seat requirement in Amsterdam.
The biggest takeaway: how much more integrated the operators and owners of project were in the process.
👉 Read this.
🧠 On the change away from vibe-based pricing #
Pricing is, hands down, the most emotional and consequential decision a coworking operator makes. You look at your competitor, you feel out the market and you set a price.
Jane Robathan from Nexudus digs into how (and why) more and more operators are moving away from that approach, and using data to drive decisions instead.
👉 Read this.
🤖 AI is talking about business, and it might be getting it wrong… #
Half of all people now use AI search daily (or frequently). If you’re not feeding their algorithms with accurate information about your coworking space across multiple channels, they will either skip you, guess, or possibly worse… make things up.
So, you need to control the narrative. Taylor Mason from Talemaker breaks down how.
👉 Read this.
💸 How this team stacked $110k of monthly revenue #
Miriam Darby shares Perfect Office CEO Chiko Abengowe‘s interview with iPostal1 Workspace, about how he built a six-figure-per-month digital mail revenue stream – by rewarding the team members who drove the growth.
👉 Read this.
❄️ Holiday Marketing Ideas for Coworking Spaces #
Georgi Aleksiev from Cobot shares 5 physical and 4 digital ideas to market your space in a natural way while engaging your members and giving back to your community! Happy Holidays 🙂
👉 Read this.
🛜 Can your WiFi passwords be… fun? #
Business bank Rho hits it out of the park with this fun video about their WiFi password.
But… there’s (at least) two interesting things in this for folks like us who share WiFi passwords all the time. a) Could you sprinkle a little of your brand into your guest wifi password(s)? b) What’s the best coworking WiFi password you’ve ever seen?
👉 Read this.
Share This Week's Summary
💻 Coworking technology.
📍 Google Maps gets native scheduled and multi-location posts #
Lisa Landsman from Google shares two new Post features now available in Google Business Profiles.
The first is post scheduling, to make it easier to batch posts a week or longer in advance. The second is multi-location publishing, to share the same message across many locations in one click.
👉 Read this.
📲 VO pioneer extends data-layer partnership #
Syncaroo shares an update that after a successful initial roll out, Alliance Virtual Offices have extended the partnership to streamline workflows for workspace operators, by further expanding the breadth and reach of their data-syncing capabilities.
The post also shares links to a timeline for the evolution of Virtual Office products, providers and wholesalers from way back in the 1960s.
👉 Read this.
🛒 Behind this platform’s new checkout flow #
Matheus Matioli digs into why and how Nexudus let deeper relationships with customers guide their recent checkout and product improvements.
"We needed to consider every instance for various buying and sign-up scenarios, and how we could improve outcomes for both operators and members."
👉 Read this.
📈 Coworking data.
🌆 Is RTO helping cities find their pulse again? #
Andrea Pirrotti-Dranchak shares a piece that explores how RTO mandates are helping cities come back to life.
Some numbers shared are that in Seattle, foot traffic surged to 95k+ daily visits after Amazon’s RTO shift. NYC recaptured ~76% of pre-pandemic office attendance, reviving restaurants, transit, and street-level commerce. Office Valuations have dropped nearly 30% in San Francisco, showing the stakes when people don’t come back. Each worker returning to an office generates $4,000–$6,000 in local economic activity (NBER).
This is a super short read, with great stats from
National Bureau of Economic Research, Downtown Seattle Association Office of the New York City Comptroller.
👉 Read this.
🦾 92% of CRE firms are piloting AI projects #
Nick LiVigne shares results from a recent JLL report that seems to confirm that CRE is "at the dawn of AI transformation".
While the 2025 Global Real Estate Technology Survey did seem focussed on larger CRE firms (1,000+ senior decision-makers in major industries across 16 markets), it’s always a good idea to keep an eye on what landlords and other office owners are exploring tech-wise.
👉 Read this.
🤝 Coworking market moves.
🥃 Firm introduces premier “Reserve” sub-brand #
Anna Squires Levine shares how Industrious are part of creating the next chapter for Lever House, and a new "echelon" for their brand, Industrious Reserve.
The post is paywalled, but looking at their website this brand is positions as their "most elevated workplace experience where the art of work comes to life. From hospitality-driven design to rare access and thoughtful amenities, every element is crafted to inspire and built to perform beautifully."
👉 Read this.
🗽 Members-only workspace launches in NYC #
Maxim Razmakhin shares that his new workspace offering called Resident has now officially launched in NYC.
👉 Read this.
🇪🇸 Wayco continues expansion in Valencia #
Jaime Villalonga López shares that Wayco have launched a new location, their 4th, in Valencia.
👉 Read this.
🇨🇿 Workspace operator expands out of Prague #
Adam Zvada shares that Scott.Weber Workspace have opened their first location outside of Prague with a 4,407 sqm location in Ostrava, Czech Republic.
👉 Read this.
🎙 Coworking conversations.
Coworking Marketplace
🇺🇸 For Sale: Coworking Business in Denver, Colorado.
Single location. Breaking-even.
Asking price: $175k.
Thinking of selling your coworking space?
Register here for seller support.