This week, we explore a new assessment tool, perception, dead internet theory, 90 days, a unicorn-factory gym, hospital-to-flex conversions, vibe coding, a crisis brewing in the UK, Aussie market expansions and more.

How is your space (really) performing?

We’ve launched a new tool for operators. The Coworking Compass Assessment benchmarks any space against relevant top-performers across four areas: utilisation, revenue, automation, and pricing.

In under 10 minutes, your space is scored against Nexudus‘ global big data. We’ll send the first 100 operators a bespoke 15-page personalized report detailing how any space can maximise performance across all key areas.

Ready? 👉 Let’s go!

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▶️ 25-ish Minute Weekly Recap

This week’s guest host is Carlos Almansa, co-founder and CEO of ⁨Nexudus⁩

🎉 Coworking celebrations

🇳🇿 NZ flex space platform turns… 15! #

Congrats to the Sharedspace.co.nz team!

👉 Read this.

📰 Coworking news & views.

🧐 What actually beats sqft-age in office assets? #

Koral Ibrahim shares that the most valuable asset, when it comes to property, is NOT square footage but.. perception.

He explores how perception is what actually drives people to want to live, work, visit (or avoid) and where community comes in as the lever you can use to shape it.

👉 Read this.

☠️ Dead Internet Theory… and coworking #

Andrew Yeung shares how two-dozen founders and VCs agree that "the dead internet is approaching". For those who browse happier parts of the internet, this theory is that eventually (probably soon) everything online will be bots talking to bots. We’re starting to see this on social media with posts, comments and reshares all being fully automated by a few too many ‘profiles’.

So what? Well Andrew notes that "BUT: the more digital life gets automated, the more valuable in-person life becomes." What’s more IRL than popping into a coworking space or two? Exactly!

👉 Read this.

📺 You’ve got…. 90 days. #

Sarah Travers from Workbar shares that retention jumps 75% if you can keep a member past the 90-day mark.

Sarah put her money where her mouth is, and made the case to their CFO to give every new member 50% off their first 3 months, and then invest heavily into onboarding. After all "keeping a member makes far more financial sense than finding a new one".

👉 Read this.

🏋️‍♀️ Billion-dollar founder sees NYC gym as a unicorn factory #

Brian Distelburger, who founded billion-dollar co Yext, shares how and why he believes a gym in Manhattan will incubate more billion-dollar startups than most accelerators.

He details how it’s become founder central, filled with people taking calls from treadmills, closing deals at the juice bar, and running team meetings at communal tables. The gym (Chelsea Piers Fitness, btw) is also equipped with call rooms, open tables, good on-site food and costs just $275 p/month.

Guess it’ll be no surprise to see more gym-centric spaces like The Ministry and Life Time. In the meantime, see you at the gym?

👉 Read this.

🗂️ Five-step guide on avoiding eInvoicing analysis paralysis #

If you’ve been getting TWIC.co emails for a while now, you’ll have seen a few posts about the incoming rules around einvoicing for B2B and B2C transactions. In this post, Helga Moreno from Spacebring gives us 5 steps to get through the what’s, when’s, who’s and how’s of being ready for this change in mandates.

👉 Read this.

🏥 On turning a hospital into a coworking space… #

Sravya Kurumella shares what it took for their team to convert an old hospital into a fully functional coworking space for WeWork India in Bangalore.

Editors Note: Given the divergent strategies and businesses, we’ve now split WeWork and WeWork India into their own contextual brand profiles.

👉 Read this.

📝 12 questions for assessing belonging #

How do you assess belonging in your coworking space? Cat Johnson digs into 12 questions from clinical psychologist Eileen Kennedy-Moore that can help.

Moore wrote them to help children figure out if a group is a good fit. But they’re applicable to us all and an interesting gauge of what’s happening in your community.

👉 Read this.

🗞️ Local publication explores growth of coworking on Florida’s Gulf Coast #

Business Observer did a write-up on the burgeoning coworking market on Florida’s Gulf Coast.

Featured are Julianna Rose Bertrand & Gina Tedesco from The Power House, The Hatchery at Babcock Ranch and Vast Coworking Group‘s vice president of development, Matt Cozza.

👉 Read this.

🧑‍⚖️ A thorough legal guide for coworking businesses #

The coworking model doesn’t fit neatly within one legal framework. But that doesn’t mean that Lucy McInally wasn’t going to put together a very thorough legal checklist for coworking operators to reference.

As awesome as Lucy is, she’s not a lawyer. Her guide for Nexudus or our sharing it, is not legal advice but provided for educational and informational purposes. Please consult a trusted lawyer with any questions or ideas about your own legal requirements or setup.

👉 Read this.

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💻 Coworking technology.

🤑 How making digital mail “free” actually grew revenue #

Almost every coworking space is looking to add scalable revenue streams into a seamless member experience. In this interview with iPostal1 Workspace, Luke Powell, Director of Community Ops at ALX Community, explained how making digital mail “free” for Office and Dedicated Desk members (rather than an optional add-on) actually helped them revenue grow.

👉 Read this.

🦾 What Gemini 3 signals for coworking communities #

In an eagerly-awaited release, Google released their latest AI model, creatively named Gemini 3. In a flurry of announcements, reviews and demos, one thing caught our eye..

As part of the release they introduced Google Antigravity, which helps turn requests into working apps. This demo shows how a few short paragraphs were transformed into a collaborative multi-user whiteboarding app.

Why is this in a coworking newsletter? The next generation, and many of the current generation, of coworking leaders (and customers) will be AI-fluent, and tools like these will allow them to bring their own interfaces into your workspaces and tech stacks. If you’re not preparing for that yet, why not?

👉 Read this.

📹 Video editing tools for coworking spaces #

Georgi Aleksiev from Cobot explores 7 different video editing tools that may be best suited for coworking spaces looking to up their video content game.

👉 Read this.

📄 Platform releases v2 of their standardization license #

Mark Gilbreath shared that LiquidSpace have rolled out v2 of their DASH agreement, which standardizes enterprise purchases and subscriptions across multiple brands.

👉 Read this.

📈 Coworking data.

🇬🇧 Two publicly-listed UK operators share half-year results #

Samantha McClary from the BCO breaks down the recent, and fairly positive, half year results from both British Land and Workspace Group.

British Land’s Simon Carter reported that they’re well positioned to continue to benefit from "the 10M sqft shortage of prime office space in Central London" and that their REIT delivered an underlying profit of £155M for the six months ending Sept 30th, up 8% on the same timeframe in 2024.

Workspace Group’s chief exec Lawrence Hutchings notes that they’ve still got their eye on regaining their "position as flex market leader". Their rental income did dip by 3% to £58.7M over the same period.

👉 Read this.

🇬🇧 Forecast: Rapid expansion of London’s flex market & brandlords #

allwork.space summarize the recent (but unfortunately email-gated) report from CBRE that forecasts a rapid expansion, up to 20% of London’s office market by 2030. According the report, flex currently represents 12% of the UK capital’s total office footprint, but they expect this to grow to 20% (or 50M sqft) over the next 5 years. A key driver of this growth is the expansion of "brandlords" (or landlords who offer their own flex brands) which they predict will reach 3M sqft by 2030, up 200% from current levels.

They also identify "shadow flex market" as an emerging category – which is conventional office space that is not labeled/marketed as flex space, but made available on flex-like terms through negotiation.

👉 Read this.

🇦🇺 Aussie market sees expansion, new supply and rising rates #

Tom Petryshen and the team at Rubberdesk Australia shared their latest quarterly market report for the country, noting that even though there’s been a 6.3% increase in available space nationally (up to 153.480 sqm), the median desk rate also climbed 1.7% to $667 per desk per month.

They also report that new, premium supply came online in Adelaide, Canberra, and Syndey, and was absorbed while rates held firm. However they also flag that expansion was not uniform across the country with major cities diverging into distinct supply- or demand-led directions. In short, Sydney and Melbourne saw over 8.5% and 9% new supply, while prices stayed firm at $1k and $925 per desk respectively. Brisbane saw both supply and rates go up by 3.2% and 2.3% (to $649 p/desk). Perth however saw available space dip by 19%. Adelaide saw 48% more space and 6.2% bump in rates, while Canberra saw 25% more supply with 8% increase in desk rates.

👉 Read this.

🤝 Coworking market moves.

🇳🇿 Auckland building gets 2 floors of coworking, and more #

Tashi Dorjee shares some info around "Mosaic 2", a flex location in Auckland, New Zealand. The space is being launched in partnership with APAC-focussed investment firm, PAG.

JLL Flex and essensys have also deployed flex infrastructure throughout the whole building, allowing for rapid move-ins across both the coworking space and any other offices or suites, without having to wait for telcos and fit-outs.

👉 Read this.

🍍 Schaumburg gets a Dayhouse! #

Jen Luby proudly shared that Dayhouse Coworking has soft-launched their second location in Schaumburg, Illinois.

👉 Read this.

💯 Franchises on target for 100-unit milestone #

Franchise Times digs into three emerging franchises that are working their way to 100-units. One of the three featured franchises is Venture X, who they report are expected to pass by the 100-unit milestone by the end of 2027.

Vast, also shared that they expect their other group brands Office Evolution and Intelligent Office should also pass that milestone by the end of 2027, driven by international growth.

👉 Read this.

🇺🇸 Jacksonville–Town Center space add ~3k sqft #

An anounced expansion adds almost 3k square feet to Office Evolution Jacksonville-Town Center, creating space for more offices, amenities and technology to the space at 5011 Gate Parkway, Building 100, Suite 100.

This is the second expansion in four years spearheaded by franchise owner Michael Wielgus, who owns two other Office Evolution locations on the First Coast.

👉 Read this.

🇬🇧 Industry consultant tapped as Director of Workspace Strategy #

techsapiens shared that industry consultant Fiona Ross (who many of you may have seen with a pink pup logo in the Coworking Words top charts) has joined them in a more formal role, as the firm takes their next stage of evolution and deepens their commitment to helping more coworking clients.

👉 Read this.

🎙 Coworking conversations.

Michael Aldridge, founder of KOFISI, joined Hector Kolonas on the TWIC podcast to shed light on their evolution and the future of workspace solutions on (and from) the African continent.

🎧 Listen to this.

Sofia Stolberg and Patrick Hemus summarize their live VO offering audit, and what Maggie O'Neill‘s space in Liverpool will take home from PilotoMail‘s very first Freedom From Square Feet meetup.

🎧 Listen to this.

In this special GCUC UK x Brave Ideas podcast episode (which was recorded live on stage) Caleb Parker discusses dynamic pricing and what it may unlock for coworking revenue with Eyal Lasker of Flexspace AI.

🎧 Listen to this.

Tash Koster-Thomas joined Bernie Mitchell on the Coworking Values Podcast this week to dig into how most coworking operators completely missed an important UK Supreme Court redefinition.

🎧 Listen to this.

Josh Mente joins this episode of 2 Marketers and a Coworking Podcast to dig into how he isn’t just the founder of Co-Balt Workspace but also playing a real-life game of Monopoly in one of Baltimore’s most eclectic neighborhoods.

🎧 Listen to this.

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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💫 Who's hiring?

🌍 infinitSpace is hiring an International Expansion Manager in London or Amsterdam

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🌍 infinitSpace is hiring a Brand & Marketing Director in London or Amsterdam

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🇺🇸 iPostal1 Workspace are hiring a Director of Business Development (US remote)

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🇺🇸 The Shop Workspace‘s parent company is hiring for an Events Manager in New York City, NY.

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🇺🇸 BLANKSPACES is hiring an Event Coordinator in Westside, LA

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Scottsdale, Arizona.

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Forth Worth, Texas.

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Alpharetta, Georgia.

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Other Summaries.

Week 23, 2026

This week we explore the growing demand for private team spaces in flex offices, how building an AI ‘context layer’ could give workspace operators a competitive edge, a Danish operator nearly quintupling its profits, the European Coworking Assembly’s key takeaways on community-building, and a wave of market moves including Industrious expanding in London, a Venture X acquisition in Palm Beach, Hub Australia simplifying its flex memberships and more.

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Week 21, 2026

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👉 Read this.

Week 19, 2026

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👉 Read this.