It’s time to reclaim the word coworking.
Coworking was never meant to be just flexible office space. It’s about connection, collaboration, and belonging. Yet somewhere along the line, coworking became shorthand for flexible desk rental; for desks and hospitality; for proximity without connection.
Read Reclaiming the Word Coworking and, if this resonates, join us in the Coworking Creators Lab for community-focused spaces shaping the future of coworking.
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▶️ 25-ish Minute Weekly Recap
🎉 Coworking celebrations
🏆 Office Evolution jumps 46 spots 2026 Franchise 500 ranking #
Office Evolution has ranked on Entrepreneur’s authoritative Franchise 500 again in 2026, landing at #393, a 46-spot jump from its position last year. The brand also ranked #1 in the Coworking Spaces category.
Entrepreneur’s Franchise 500 is a comprehensive franchise ranking, now in its 47th year.
👉 Read this.
📰 Coworking news & views.
👏 Small businesses are reshaping the office landscape #
Meredith Ray Calhoun explains that, in markets like Birmingham, small and mid-size tenants in the 5,000–30,000 SF range are driving the next office wave by upgrading to Class A space, using modular layouts and shared amenities (so a 6,000 SF suite can perform like 25,000 SF).
She highlights how hybrid work makes unused seats a real cost, pushing smaller companies toward smarter space planning and pre-built, turnkey suites that align physical space with culture, operations and growth instead of treating office decisions as one-size-fits-all.
👉 Read this.
☕ Founder cafes as third spaces #
Dasha Shunina describes how many founders find home offices isolating, coffee shops chaotic, coworking spaces inconsistent, and private offices misaligned, and argues that “founder cafes” are emerging as a new kind of focused social workspace built specifically for builders.
She points to spaces like AngelList’s Founders Cafe and pop-ups such as Cafe Compute and Cafe Cursor as examples of environments where curated collisions and serendipity are treated as core infrastructure for company-building.
👉 Read this.
🇳🇱 Amsterdam gets 25,000 sqm impact tech hub #
Coworking Europe reports that the Swedish-founded Norrsken Foundation will open its largest impact tech hub, Norrsken House Amsterdam, in 2026 at the historic Van Gendt Hallen site, aiming to host around 1,000 entrepreneurs, investors and innovators focused on social and environmental challenges.
Backed by venture funds managing nearly €1 billion and public support from the City of Amsterdam, the hub is positioned to become one of Europe’s leading impact tech centers, poised to rival Station F in Paris while anchoring a broader sustainable urban regeneration project.
👉 Read this.
💼 Are you hiring for enterprise yet? #
Gaia Almeida of Bottle Rocket Search argues that coworking operators chasing corporate demand must “hire for enterprise” by bringing in people who speak the language of large organizations, manage complex multi-site deals, and build long-term trust rather than just selling memberships.
As enterprise clients become a core, strategic segment, spaces that win will be those that invest in enterprise-ready sales, operations, and client success talent that can deliver scalable, consistent, and secure experiences across locations.
👉 Read this.
📢 7 coworking content marketing trends in 2026 #
What’s happening with content marketing in 2026, and how can you use it to generate real results for your coworking business? Taylor Mason at Talemaker shares 7 predictions for this year.
👉 Read this.
🏡 On shifting into part of the neighborhood fabric… #
Caddo Offices shared that coworking has shifted from downtown, open-plan spaces toward neighborhood offices built around private offices close to where people live.
They note that operators can and should use this lens to rethink growth and product strategy—focusing on suburban locations, small professional teams, short commutes, and quiet, close-the-door work environments rather than chasing urban “vibes.”
_Further listening: this discussion with Tim Slaughter _
👉 Read this.
😭 Yay! Even more competition for the cowork keyword! #
Mike LaRosa digs into the news around Anthropic’s new AI orchestration platform, called Cowork.
Mike explores what this could mean for your spaces, SEO, industry terminology… and a light flutter of challenges for your favorite industry-newsletter-turn-encyclopedia with coworking in the name.
👉 Read this.
🇦🇺 The details about that fully flex 12,800 sqm building #
Tashi Dorjee explains how his team helped deliver one of the first fully flexible office buildings in ANZ by combining coworking, serviced space and customizable suites within a single asset. He walks through the commercial logic, operational model and landlord partnership structure that make the building work, highlighting how flexibility at the floorplate and lease level can de-risk vacancy while giving occupiers more choice over how they use space.
👉 Read this.
⛏️ Is the real gold hidden in Class B buildings? #
Daniel Wesson from CoLevelAI digs into why "some of the best coworking locations are in Class B buildings".
In short: economics, character, and landlord flexibility.
👉 Read this.
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💻 Coworking technology.
📍 On turning Maps views into members #
Written by Volodymyr Leshchenko at Spacebring, this guide shows coworking operators how to treat Google Business Profiles like digital storefronts by showcasing real inventory, adding booking links and attributes, and keeping posts, Q&As and photos fresh so local searches convert into instant bookings.
It also explains how automation tools such as Getpin can centralize updates and review management across multiple locations, with operators reporting booking increases of up to 20% after optimization, especially during peak periods when demand for flexible meeting rooms and trusted spaces spikes.
👉 Read this.
⛔️ Maxing out your meeting rooms? #
In 2026, effective meeting room scheduling is about understanding utilisation, not just availability. This is especially important as on-demand revenue grows across the coworking revenue stack for many.
Nexudus has resigned NexBoard’s views so operators can see how rooms are actually used over time, and design schedules that reflect real demand.
👉 Read this.
💬 Firm introduces chat-like office search #
Isaac Tonkin shares how Found have rolled out a chat-style search experience for finding office options.
The change in how people find workspaces, on-demand, flex and otherwise is happening rapidly and right in front of us.
👉 Read this.
👻 Making the case for “invisible” digital experiences #
essensys highlight why flex spaces are shifting to digital experiences that are "invisible" (ie where Wi-Fi, access, and bookings work so smoothly that members never think about them as separate "things"), and bring data from some of the largest CRE firms to back up the benefits.
They also share 5 specific plays operators can explore in the journey to an invisible digital layer: standardise Wi-Fi across the portfolio, tie room bookings to access control, use network data for utilisation insights, streamline secure guest journeys, and consolidate fragmented systems so operations scale with less friction.
👉 Read this.
📲 VO OG rolls out new apps, with focus on booking meeting rooms #
Alliance Virtual Offices have officially rolled out their new customer mobile apps for Android and iOS.
While a new app for a virtual office company isn’t that newsworthy, the focus of both App Store listings is squarely on helping users discover, instantly book and then access meeting rooms across their partner network. And just like that, we have another new aggregator, with built in demand.
👉 Read this.
🧩 Transatlantic workspace booking partnership #
Spacent announces a strategic partnership with Croissant to give distributed teams unified access to more than 1,900 flexible workspaces across North America, Southern Europe, the Nordics, the UK, and continental Europe, reducing the need for multiple vendors and fragmented booking tools.
Co-announced by Eetu Ristaniemi, CEO of Spacent, and Zoltan Szalas, CEO of Croissant, the collaboration launches in Q1 2026 with pilot customers in cities including Minneapolis, Austin, New York, and Helsinki, focusing on simpler hybrid workplace management for global enterprises.
👉 Read this.
📈 Coworking data.
🧮 Lessons from 3.5M hours of coworking bookings #
Adam Chew of Croissant, analyzes 3.5M+ hours of coworking data to show that hybrid work is now a structured, team-centric system where over 70% of bookings are for collaboration, recurring team sessions have risen 48% since 2022, and July has become one of the busiest coworking months.
This debunks common myths by revealing that most sessions are made by full-time product, engineering and R&D teams; that companies with intentional collaboration rhythms see 2–3x higher coworking utilization than those only offering stipends; and that consistent or rising coworking usage from 2023–2025 signals hybrid work is a durable shift rather than a temporary phase.
👉 Read this.
🏢 47% of flex occupancy is corporate #
Sarah Brooks of Savills explains how talent shortages, cost pressures and hybrid work are pushing corporates to use flexible offices as a core part of their real estate strategies.
The article highlights that corporates now account for nearly half of global flex occupancy and increasingly prioritise collaboration space, amenities and sustainability features, with preferences differing across regions.
👉 Read this.
🤝 Coworking market moves.
🧩 Change of leadership at CO+HOOTS #
Jenny Poon reflects on 16 years of growing Phoenix coworking hub CO+HOOTS from a small group of entrepreneurs into a multi-location community that has supported thousands of founders and jobs.
And shares that she and Odeen Domingo are moving into board roles, while the coworking brand enters a new chapter under Jaime Munoz’s leadership.
👉 Read this.
💳 Coworking as a credit card perk in Mexico #
Daniel Lamadrid digs into a big perk of Revolut’s new credit card offering in Mexico: free access to WeWork locations.
The piece for allwork.space notes that coworking access is now in the same category as airport lounges, cybersecurity tools and premium media subscriptions – ie "essential lifestyle infrastructure for modern professionals."
As for the details: card holders get 1 to 3 visits per month based on the their tier, Metal or Ultra.
👉 Read this.
🇬🇧 Juntos acquires Divisible Space #
Juntos announced the acquisition of 52 Bedford Row and the Divisible Space brand, also adding that the leasehold sites in Chancery Lane and Stratford will be rebranded and refurbished under the Juntos name.
👉 Read this.
🇺🇸 Franchisor opens fifth location, in Brambleton, VA #
Venture X Brambleton is a 17,000-square-foot facility, featuring 85 private offices and five meeting rooms. The space is owned by Richie Parsons, marking his second Venture X location in Loudoun County after Venture X Ashburn. He also owns three other Venture X locations in Fairfax, Virginia; Frederick, Maryland; and Nashville, Tennessee (and is the current GWA president).
👉 Read this.
🎙 Coworking conversations.
Bernie Mitchell interviews Hector Kolonas about some major shifts reshaping how people cowork: people assembling ecosystems of different workspaces, employers centralising how spaces get paid for, and AI-driven search changing how spaces are discovered, and "operational AI".
Ashley Proctor, Graham Clarke and Anne-Marie Murphy explore how collaboration, flexibility and shared ownership are becoming core expectations in modern workspaces on the Flex That Worx podcast by Baseworx.
Vena Boddy, founder of The Foundry Workspaces in a Michigan suburb, shares how her background led her to build a flexible, community-centered coworking model focused on fractional private offices and strong local engagement on the Everything Coworking podcast with Jamie Russo. (Further reading – Undercurrents: Fractional Offices)
In this episode of The Flex Factor, Marc Navarro speaks with Fernando E. de Pina Mendes of Cowork Lisboa about why coworking spaces cannot be run as a copy‑paste “McDonald’s” model.
Neal Bloom and Fred Grier discuss coworking, designing for daily collisions, shared context, curated proximity and real work on the Tacos and Tech Podcast.
Bernie Mitchell chats with Jane Sartin from the Flexible Space Association about how she’s spent most of 2025 in rooms with ministers, civil servants, and treasury officials trying to stop a policy change that could wipe out independent workspace operators across the country.
Coworking Marketplace
🇺🇸 For Sale: Coworking Business in Denver, Colorado.
Single location. Breaking-even.
Asking price: $175k.
Thinking of selling your coworking space?
Register here for seller support.